This is a Job Description for a Digital Marketing SpecialistSummary:The Digital Marketing Specialist, IA, MO, AR implements marketing strategies and executes content across the Great Plain Division digital channels.They deliver narratives, facilitate media campaigns, produce, and collect content, and manage metrics. They work across multiple projects simultaneously and maintain relationships with the media and other stakeholders to effectively communicate our programs, values, and mission. The Digital Marketing Specialist creates, implements, measures, and manages social media content and campaigns on multiple social media platforms (Twitter, LinkedIn, Facebook, Instagram) to advance conservation goals by reaching targeted audiences with key messages about TNC's work. They are responsible for writing web features, as needed, and building and updating website content as well as producing e-newsletters for communicating with targeted audiences. They work closely with their team and key stakeholders to develop content that aligns with our organizational priorities and values; matches our brand voice and tone; and helps establish our position as an expert on key conservation. They also support integrated digital advocacy campaigns and work with marketing leaders to execute a visibility strategy for chapter leadership by posting new content on behalf of leaders and developing recommendations for best practices on key platforms (e.g. LinkedIn). They manage the online communities on these platforms, engaging with commenters and other handles as necessary, to build our audience size and influence conversations relevant to our work. They use software systems to track and analyze web metrics and social media trends, and work with senior marketing managers to implement strategic recommendations. They help advance our social media strategy by bringing new knowledge and thinking to our existing platforms and helping us establish baselines and goals for new platforms (e.g. YouTube). Periodic travel is required to complete work and for meetings and team retreats.Duties & Responsibilities:Coordinates and executes an editorial calendar for multiple social media accounts on Twitter, LinkedIn, Facebook, and Instagram. Collaborates with staff across job functions and geographies to ensure our social media presence is aligned with our organizational priorities and values. Tracks and reports metrics and trends relevant to our social media accounts and web pages. Makes recommendations for how to iterate our social media approach to best reach our target audiences and advance our conservation goals. Produces digital content for web and email as needed. Manages digital and photo archive. Duties are performed under general supervision and established guidelines.Works within a budget to complete assigned projects or work.Opportunity to act independently on assigned tasks.Works with vendors/other parties to execute projects/deliverables.Requirementsand Qualifications(){# Hlk142289191}(){# Hlk142304825}: Bachelor's degree in related field and 5 years' related experience or equivalent combination of education and experience. Experience cultivating and managing client/customer relationships. Experience writing, editing and proofreading. Experience organizing and coordinating multiple projects.EqualOpportunity/Affirmative Action Employer.