Senior Director, Digital Growth & Acquisition

Honey Birdette was created by women for women, to offer an experience unlike any other lingerie retailer. We are a luxury lifestyle brand offering high-end lingerie and premium bedroom accessories. Bold, innovative, and a little cheekier than you would expect, Honey Birdette has quickly become the most talked about lingerie brand. We inspire, create curiosity, and empower women through their beauty and confidence.

Who We Seek:

As the Senior Director of Digital Growth & Acquisition, you will be responsible for developing and executing strategies to drive digital growth and optimize customer acquisition across multiple channels. This role involves a combination of strategic leadership and executional excellence.

You will oversee a team, leveraging data-driven insights to enhance performance and achieve aggressive growth targets. This role demands a strategic thinker with a strong background in digital marketing, performance optimization, and cross-functional leadership. Channels include SEM, SEO, affiliate marketing, partnerships & influencer marketing.

What You’ll Do - Job Responsibilities:

Strategy Development & Execution

1. Develop and implement comprehensive digital growth strategies to achieve Honey Birdette’s goals and objectives.
2. Own the planning and execution of 360 global digital media campaigns. Channels include SEM, SEO and affiliate marketing.
3. Develop and implement audience segmentation strategies to deliver personalized and targeted marketing messages.
4. Identify opportunities, develop and drive market leading influencer and partnership strategies.

Performance Optimization & Budget Management:

1. Analyze KPI’s to evaluate the effectiveness of digital acquisition strategies. Optimise and implement data-driven improvements to enhance campaign performance.
2. Manage the digital media budget, ensuring effective allocation of resources to maximize ROI.

Team Management

1. Grow and lead a team of digital professionals.
2. Foster a collaborative and results-oriented culture, providing guidance and support to team members.

Collaboration:

1. This role will work closely with, and be managed by Honey Birdette HQ (Sydney, Australia).
2. Close collaboration with eCommerce, digital operations, CRM, PR, marketing, merchandising and senior leadership teams.
3. Develop and manage external agencies and partners, driving success and aligning agency KPI’s with overall business objectives.

Reporting & Analytics:

1. Provide regular reports on digital growth and acquisition performance to senior leadership teams. Track KPI’s and present actionable insights.

What You’ll Bring - Qualifications and Skills:

1. Bachelor’s degree in Marketing, Business, or a related field.
2. Minimum of 8-10 years of experience in performance marketing and e-commerce growth, with at least 5 years in a leadership role. E-commerce experience is essential. Luxury retail/beauty or lifestyle brand experience is highly desired.
3. Proven track record of driving successful digital growth and acquisition strategies.
4. Strong analytical skills with experience in data-driven decision-making.
5. Platform expertise: Shopify, Meta/Google/TikTok ads, Google Analytics (GA4).
6. Passionate, driven, and a strong communicator that thrives in a fast-paced, fun environment.
7. Excellent leadership, team management, and interpersonal skills.
8. Experience managing agency relationships and external vendors.
9. Ability to manage multiple projects and prioritize effectively in a fast-paced environment.
10. Commitment to working collaboratively in a global team environment – LA > Australia time zone.

The pay range for this position at commencement of employment is expected to be $150,000-$185,000 (depending on experience) however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

What We Offer:

1. Competitive medical, dental, vision insurance plans with FSA and Dependent Care FSA options.
2. Generous and Parental Leave Policy with eligibility extended to all parents regardless of gender or primary/secondary caregiver status.
3. Pet Insurance for those who need it too!
4. Employee Assistance Program.
5. Pre-tax Transportation/Commuter Benefits options.
6. Generous product discount!
7. Paid Time Off.
8. Employee Resource Groups.
9. 401K program with Company match.

Working Conditions

Candidates understand that Honey Birdette is a subsidiary of PLBY Group. Our brands are focused on creative freedom, artistic expression, and sex positivity. As a result, you understand that the business concept is based partly on sex appeal, nudity, and/or sexual wellness products.

You may be exposed to individuals in sexy and/or sexually provocative clothing, either in person or in photographs or videos; lewd and/or obscene language; depictions of lewd, risqué, intimate, or explicit acts or behaviors; conversations and discussions about sex, sexuality, and the human anatomy; conversations and discussions where vulgar language may be used, and where sexual jokes and innuendo may be expressed in their presence.

Candidates acknowledge that they do not find the job duties or work environment as described above to be offensive, intimidating, hostile, or unwelcome. Candidates also understand that, if hired, nothing shall prevent you from notifying the company immediately if you are exposed to conduct of any type that you find offensive and/or that makes you feel uncomfortable while you are performing your job duties.

Equal Employment Opportunity

Honey Birdette is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds, and we make all employment decisions without regard to any protected status. The right talent for us innately embodies our values. Come as you are.