Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale - unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data - securing and protecting private information more effectively - Elastic's complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.
What is the Role:
Are you looking to make a real impact and play a meaningful role in the growth of our company? Elastic, the Search AI company, is seeking a U.S. Public Sector Marketing leader to help take Elastic through its next phase of growth in the segment!
The Director of U.S. Public Sector Marketing will play a pivotal role in helping to shape our go-to-market strategy, providing the opportunity to make an immediate impact on both our short-term deliverables and long-term strategic goals. You will build and implement a marketing strategy for the segment that captures the mindshare of our customers and prospects, industry influencers, and partner community. Support the creation of integrated go-to-market strategies for our top public sector priorities. Develop and implement multichannel campaigns to increase awareness around the breadth of our portfolio and deliver pipeline in support of product investments and geo sales targets.
This role requires a combination of critical thinking, strong planning, organizational, and execution skills to successfully plan, develop, complete and measure field marketing activities to deliver marketing contributions to the sales and partner pipeline. This position will report directly to the Vice President of Regional and Partner Marketing.
What You Will Be Doing:
- The public sector team is highly collaborative and team-oriented, and this role will partner closely with government affairs, capture development, sales, product marketing, engineering, executive leadership, and Elastic's growing base of partners
- You will work across the public sector team to build trusted relationships and drive customized marketing plans
- Orchestrate the creation of public sector-specific marketing and sales content needed to support the go-to-market strategy, lead generation, and sales process
- Build brand awareness throughout the segment through thought leadership, public relations, speaking engagements, and social media activities
- Drive quality demand generation programs in developing qualified sales leads and crafting brand awareness activities. Stimulate acceleration of the sales cycle, and build customer relationships
- Craft and implement targeted regional marketing programs to meet marketing goals, including but not limited to field events, account based marketing (ABM), trade-shows, ElasticON events, etc.
- In collaboration with key team members, plan and implement digital marketing campaigns to include ABM, webinars and virtual programs for top verticals within the segment
- Develop the overall partner marketing strategy for the segment
- Measure and report to leadership on the program's effectiveness, utilize available dashboards and reports, and continuously refine programs to optimize effectiveness
- 10+ years of demonstrated ability in U.S. Public Sector tech marketing from a regional or field perspective
- Excellent verbal and written communication skills
- Ability to connect on multiple perspectives when seeking teamwork in accomplishing deliverables in order to ensure a diverse range of solutions are considered.
- Proactively processes insights and recommendations, based on (past) personal and professional experiences and/or relationships.
- The ability to work on sophisticated issues where analysis of situations or data requires an in-depth evaluation of variable factors. You have the ability to exercise judgment in selecting methods, techniques and evaluation criteria for acquiring results
- Flexibility to adjust to a multifaceted fast-growing environment.
- Flexibility to travel at least 20% of the time within the region.
- This person must be located in or near Washington, D.C.
Compensation for this role is in the form of base salary. This role does not have a variable compensation component.
The typical starting salary range for new hires in this role is listed below. In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below.
These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.
An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.
Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.
The typical starting salary range for this role is:
$160,300-$253,600 USD
The typical starting salary range for this role in the select locations listed above is:
$192,300-$304,200 USD
Additional Information - We Take Care of Our People
As a distributed company, diversity drives our identity. Whether you're looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn't matter if you're just out of college or your children are; we need you for what you can do.
We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.
- Competitive pay based on the work you do here and not your previous salary
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
Different people approach problems differently. We need that. Elastic is an equal opportunity/affirmative action employer committed to diversity, equity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.
We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email We will reply to your request within 24 business hours of submission.
Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster)
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