ViiV Healthcare (GSK) Consumer Marketing Director, Cabenuva

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. Our aim is to think, act, and connect differently through a focus on education for the prevention and treatment for HIV. We go to extraordinary lengths to deliver breakthroughs in prevention, treatments, and care solutions. We are committed to push through every challenge until HIV/AIDS is eradicated.

As Consumer Marketing Director, Cabenuva, you will lead DTC creative and media strategy, execution, and measurement. Our candidate should have a passion for marketing and the ability to work across multiple stakeholders and external agency partners. You will manage a team of 3 marketing managers and a large budget. The role reports to the Sr Director Consumer Marketing ViiV Healthcare.

This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) with 2-3 days in office & eligible for a domestic relocation package.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following…

• Effectively partner with brand teams and matrix partners to help meet brand objectives
• Develop effective consumer/patient strategies, campaigns and tactics to drive brand growth
• Manage media plans to ensure effective and efficient investment
• Measure and continually optimize all investments; effectively manage large budget
• Ensure effective relationships with multiple agencies (creative, media, CRM, and patient ambassadors)
• Lead and develop team of Marketing Managers
• Lead strategies and tactics to address implementation challenges

Why you?

Basic Qualifications:

• Bachelor’s Degree & 6 plus years of pharmaceutical experience to include HCP and/or patient marketing
• Knowledge of core product marketing principles and campaign execution
• Experience identifying customer insights and using analytics to create measurable customer-focused programs
• Experience in marketing, advertising, and media experience including digital
• Experience Leading Others in a cross-functional environment
• Experience working with Key Stakeholders
• Experience managing multiple projects at the same time; Experience operating in a highly regulated environment and industry

Preferred Qualifications:

• Direct to Consumer Pharma Marketing experience; experience with specialty pharmaceuticals/ injectables a plus
• Graduate Degree level (e.g., MBA) or equivalent experience
• Marketing competencies including insights, positioning, segmentation, consumer journey, competitive understanding, positioning, strategy, brief development, media/campaign planning and orchestration, measurement and optimization
• Experience building consensus and influencing others, presenting to senior leadership, prioritization, working in ambiguity, and proactive risk management

#LI-ViiV

#LI-GSK

*This is a job description to aide in the job posting, but does not include all job evaluation details.

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees.

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS.