Product Strategy Lead, Monetization

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
We are looking for entrepreneurial spirits to join our Monetization Strategy team. You will have a ground floor opportunity to shape monetization efforts for TikTok. In this role, you will partner with cross-functional leaders to assess performance and plan for the future.
The Monetization Strategy & Operations organization provides business-critical insights using analysis and financial modeling, ensures cross-functional alignment of goals and execution, and helps teams drive strategic initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early-stage ideas into future-growth initiatives.
Responsibilities:
- Conduct market research and analysis to identify long-term monetization opportunities and trends in digital advertising
- Collaborate with product management and engineering teams to develop monetization strategies for all major ad products, including ad creatives, ad measurement, and all major branding and performance product lines
- Analyze internal and external factors that impact monetization, such as market trends, competitive landscape, to inform strategic decision-making
- Monitor revenue performance and make recommendations for adjustments or improvements to drive revenue growth
- Partner with cross-functional teams to execute on monetization strategies and achieve revenue targets
- Provide thought leadership on industry trends and emerging monetization opportunities in digital advertising
Qualifications
Qualifications:
- Bachelor's degree in economics, statistics, engineering, or a related field
- 7-9 years of experience in management consulting, investment banking, or tech corporate strategy
- Strong analytical skills with experience in market analysis and financial modeling
- Ability to work cross-functionally and manage multiple projects simultaneously
- Excellent communication and presentation skills, with the ability to communicate complex ideas to both technical and non-technical stakeholders
- Comfortable working in a fast-paced and dynamic environment with tight deadlines
- Passion for digital advertising and social media monetization
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at