ATX TV Festival is a one-of-a-kind festival experience bringing together TV fans and industry to celebrate television as one community. Dubbed “TV Camp for Grown Ups,” the festival, in downtown Austin, is unique in its 50/50 split of Industry and Consumers, reaching up to 70% female attendees, and a broad age range coming primarily from North America. This deeply loved event has a wide inventory for brands to participate in significant and meaningful ways through programming, activations, and events. This is an extremely influential and loyal audience of top TV professionals (Executives, Creators, Cast, Producers, etc) and a wide array of fans looking for authentic interactions with all categories of consumer brands and TV.
As ATX TV is growing, we are hiring our first dedicated Sales Director to bring in consumer brands and industry leaders alike to create unique experiences and branded sponsorships for the flagship event (May 29-June 1, 2025) and year-round programming/events.
Job Duties:
- Generate revenue across our digital platforms (websites, social media), custom content (podcast, YouTube, etc), and live media offerings (Festival, Virtual and In Person Events) with consumer and endemic clients across a wide range of categories.
- Develop leads and secure sponsors (both endemic and nonendemic).
- Identify new revenue opportunities (new clients, brand categories, sponsorship packages, events, etc.).
- Proactive lead generation by identifying contact information of key decision makers and conducting extensive research on potential clients.
- Generate proposals and sales materials for partner outreach.
- Develop unique pitches for individual sponsorships and partnerships.
- Develop evergreen sales sheets and decks.
- Oversee, create, and manage wrap up reports for sponsors and partners, both for year round and Festival events.
- Negotiate contracts that maximize profit and work with PMC legal team to finalize agreements.
- Build and maintain relationships with clients including setting up calls, in-person meetings, and after-work networking events.
- Forecast and track revenue by period and quarter.
- Use Salesforce for revenue tracking purposes.
- Secure revenue target of $1 million+ (TBD quarterly goals but with focus on end of Q2/start of Q3).
Position Priorities:
- Manage Sponsorship relationships from start to finish (or whenever brought in).
- Properly manage client issues and expectations.
- Secure revenue-generating sponsors and partnerships that align with ATX TV brand and events.
- Consumer Category Focus: Beauty, Food + Beverage, Banking, Travel, Home goods.
Requirements:
- 3-4 years of integrated sales experience, B2B sales, and/or working at a startup.
- Motivated by both personal and team goals.
- Deep rolodex of B2B relationships.
- Ability to proactively identify sales opportunities and develop client relationships.
- Superb troubleshooting skills and knows how to ask questions.
- Must possess excellent presentation skills.
- Strong written and verbal communication skills, excellent listening skills and the ability to adjust to the personalities of various partners.
- Self-starter with hustle and drive to seek new business opportunities.
Typical wage range: $85k - $95k base salary + strong quarterly commission. PMC is committed to the health and wellness of our employees and as part of PMC’s paid healthcare plan, the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. The total compensation package for this position will include other elements including 401(k) eligibility and paid time off benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If you have more or less experience than specified on this job posting, please apply and list your salary expectations.
If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
It’s all About You…
At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.
About ATX TV :
ATX TV is a celebration of all things television. What started out as a weekend festival, is now a community of fans and industry that interacts 365 days a year! From our ATX TV Membership Program, The TV Campfire podcast, our official YouTube Channel, social media, and both virtual & in person events, including the annual ATX TV Festival, we produce events and create content that encourage attendees to discover the new and explore the past.
About PMC:
Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, Spy.com and Luminate, the premier data and analytics company. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, Life is Beautiful, Latin Music Week and ATX Television Festival. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences. For more information on the company, please visit
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