Marketing Account Executive - Columbia
The Post and Courier
POSITION DESCRIPTION: The Post and Courier Columbia and Free Times together seek a dynamic sales and business development professional to serve as a Marketing Account Executive (outside sales) within our advertising team. Through this role, the Account Executive is responsible for selling multimedia advertising into The Post and Courier's portfolio of products; exceeding monthly and quarterly sales goals within an assigned territory or client list; developing new business through extensive sales calls and conducting sales assessments; and providing quality service to advertising clients. This position will focus on growing revenue from digital marketing services and event sponsorships.
RESPONSIBILITIES:
- Serve as outside salesperson within designated sales team, with primary duties of daily selling and account management primarily through outbound sales activity and in-person meetings
- Serve as outside seller on sales team, conducting door knocks, need analyses, in-person sales proposals, in-person client meetings, etc.
- Focus will be on acquisition of new business and/or long-term contracts in digital marketing services
- Achieving assigned monthly sales goals through upselling, prospecting efforts and new business development
- Participation in sales of specialized or targeted products, such as sticky notes, magazines, etc.
- Continued training and learning on digital marketing services, including but not limited to SEO, PPC, OTT/CTV, social, targeted email and programmatic.
- Identify and pitch potential sponsors for Free Times' annual events.
- Growing number of active accounts within the assigned territory or client list
- Increase financial investment per client over a period of time
- Generate and follow-up on sales leads; identify key decision makers
- Create multimedia advertising proposals for prospective customers as needed
- Collaborate with product specialists in presenting needs-based solutions to clients
- Work with staff designers to generate concepts and ensure message accuracy for advertising creative for respective clients
- Track all prospecting efforts and sales in Hubspot CRM tool
- Attend staff and sales team meetings as required
- Represent The Post and Courier and Free Times at company events or at community events and/or networking opportunities in the Columbia area as needed
- Perform other duties as requested by management.
Requirements, minimum education level, and experience:
- Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent professional experience
- 2-3 years of sales, marketing, media or business development experience
- Proven track record of excellence in sales, marketing, or account management