Tournament Manager - The Sentry

The Best Players Need the Best People.

The Tournament Manager works closely with the Executive Director to oversee the management of their designated event, collaborating with the tournament team to design and implement a strategic business plan encompassing specific sales, marketing, and operational plans.

QUALIFICATIONS

• Bachelor's Degree in Business, Marketing, or Sports Management required; Master's Degree preferred, or equivalent experience in professional golf events, sports & entertainment properties, or the hospitality industry.
• Minimum of five to seven years in event management, with prior experience specifically in golf tournaments or related event planning and operations.
• Prior exposure to golf tournaments or sports event planning/operations (preferred).
• Microsoft Office (Word, Excel, PowerPoint, Outlook) proficiency (required).
• Excellent communication skills, verbal and written.
• Ability to manage multiple projects.
• Able to safely operate a utility vehicle such as, but not limited to, golf carts, utility carts, and shuttle carts.

RESPONSIBILITIES/DUTIES

• Strategic Business Plan Development: Actively contribute to crafting a comprehensive strategic business plan that encompasses all critical aspects of the event.
• Sales Plan Creation: Collaborate with Sales Insights and Operations teams to build an annual sales plan, including product offerings, pricing strategies, and packaging. Ensure completion of the SIMM document capturing projected revenues, costs, and margins.
• Revenue Generation: Oversee revenue streams through corporate hospitality, Pro-Am competitions, and sponsorship sales.
• Sales Coordination: Lead weekly sales discussions with the National Sales & Service and Sales Insights teams to align strategies and enhance performance.
• Marketing Plan Development: Assist in creating an annual marketing plan to increase tournament awareness and boost local ticket sales.
• Collaboration on Advertising Assets: Work alongside HQ Marketing and Creative Services teams to develop the annual look and feel for the tournament's paid advertising assets across print, digital, out-of-home, radio, and television platforms.
• Title Sponsor Engagement: Regularly engage with the title sponsor in scheduled meetings to align their goals and expectations with the event's objectives, discussing any necessary adjustments.
• Relationship Building: Foster and maintain relationships with key stakeholders such as the host venue, local sponsors, corporate community, hospitality providers, local media, government entities, community organizations, and golf-related entities.
• Volunteer Committee Development: Assist with structuring a comprehensive volunteer committee structure, including the roles of General Chair, Vice Chairs, Committee Chairs, and other members, to effectively prepare and execute the tournament.
• Charity Collaboration: Coordinate closely with local 501(c)3 “Designated Beneficiaries” to manage the Charity Volunteer program.
• Operational Design and Planning: Work with the Tournament Operations and Services teams to design the on-course venue layout and build, as well as manage parking, shuttles, and off-course ancillary events and initiatives.
• Logistical Coordination: Collaborate with Tournament Operations and Services teams on managing vendors, accommodations, catering, and other logistical needs.
• Financial Planning: Work with the Executive Director and cross-functional teams to budget and forecast revenues and expenses effectively.
• Special Projects and Duties: Handle special projects and perform additional duties as assigned to support the overall success of the event.

LOCATION

Lahaina, HI