Associate Director, Digital Marketing Technology

Associate Director, Digital Marketing Technology

Location: Chicago, IL

Time Type: Full time

Posted On: Posted 3 Days Ago

End Date: March 23, 2025 (30+ days left to apply)

Job Requisition ID: JR27847

Department

Booth Marketing: Digital Engagement

About the Department

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and is renowned for influencing business education and practices. The school has produced leaders that shape the world of business through a rigorous, discipline-based approach.

Job Summary

The Associate Director, Digital Marketing Technology for Executive Education at Chicago Booth is responsible for overseeing the daily administration of Marketo and related systems. This role ensures the integrity and accuracy of data within the Marketo platform, addresses synchronization issues, and manages all email programs, landing pages, and assets.

Responsibilities

• Assists with administration and ongoing maintenance of Executive Education’s marketing technology, including Marketo.
• Owns and maintains Executive Education data quality and data cleansing processes in Marketo.
• Manages the Marketo and Salesforce integration, resolving sync errors as necessary.
• Partners with the Senior Digital Marketing Systems Administrator to design, develop and maintain critical marketing metrics.
• Builds and maintains automation techniques in Marketo, including nurture programs and segmentation.
• Supports the Senior Digital Marketing Systems Administrator with Account Based Marketing strategies.
• Assists the marketing team with daily email program builds and provides Marketo support.
• Develops and maintains systems training and resources.
• Assists with Sitecore content updates and maintains the organization of Executive Education’s Sitecore workspace.
• Utilizes understanding of business systems to translate business and user needs into system requirement specifications.
• Performs other related work as needed.

Minimum Qualifications

Education: Minimum requirements include a college or university degree in a related field.

Work Experience: Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.

Preferred Qualifications

Education:

• Bachelor’s degree.

Experience:

• At least three years of relevant marketing automation management experience.
• At least three years of marketing experience.
• Account-based marketing experience.

Technical Skills or Knowledge:

• Marketo or Marketing Cloud.
• Salesforce.
• Sitecore.
• Google Analytics reporting.

Working Conditions

• This position is currently expected to work a minimum of three days per week in the office.

Application Documents

• Resume/CV (required)
• Cover Letter (required)

When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.