Director, ABM & Segment Marketing

PagerDuty empowers teams of all kinds to do the critical work that moves business forward through the PagerDuty Operations Cloud.

Director, ABM & Segment Marketing

We are seeking a dynamic, hands-on Director, Account-based & Segment Marketer to join our Global Demand Generation team. In this role, you will be responsible for developing and executing strategic programs that create, accelerate and retain revenue opportunities within specific, targeted accounts and verticals. As a people leader, you will build and manage a team of marketing program managers, ensuring that they have the skills and knowledge needed to execute successful ABM programs.

PagerDuty is a flexible, hybrid workplace. This role is expected to come into our San Francisco office once per week.

Key Responsibilities

• Account-based Marketing (ABM) Strategy: Develop and execute an ABM strategy that aligns with the company's revenue goals, including 1:Many, 1:Few, and 1:1 program types.
• Vertical Marketing: Oversee the planning, development, and execution of marketing programs targeting the U.S. Public Sector.
• Cross-functional Alignment: Collaborate closely with Sales and Customer Success leaders to identify and segment high-value accounts.
• Building for Scale: Develop ABM playbooks that scale across our global enterprise sales teams.
• Analysis & Optimization: Analyze account-based metrics to ensure business impact is measured by target account pipeline/bookings.
• Team Leadership: Build, coach, and develop your team of ABM and vertical marketing program managers.

Basic Qualifications

• 8+ years experience in demand generation roles at a SaaS company, with at least 3 years in a senior-level people management role.
• 3+ years experience leading account-based marketing programs.
• Experience with ABM tools (e.g., Demandbase or 6sense) and marketing automation (Marketo preferred).
• Proven track record of building successful trusted partnerships with internal stakeholders.
• Proficiency in analyzing marketing funnel, account-based, and pipeline metrics.

Preferred Qualifications

• Experience with scaling ABM strategies globally.
• Able to work in a highly collaborative environment.
• Exceptional problem solver.

The base salary range for this position is 158,000 - 246,000 USD. This role may also be eligible for bonus, commission, equity, and/or benefits.

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Additional Information

PagerDuty is committed to creating a diverse environment and is an equal opportunity employer.