Career Area: Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. Together, we are building a better world.
As a Global Senior Marketing Consultant at Caterpillar Inc., you will lead the charge in shaping and executing the global go-to-market (GTM) strategy starting with Technology Machine Upgrades, focusing on the transformative Project Emurge. You’ll ensure cutting-edge technology is seamlessly integrated at the machine Point of Sale, driving innovation and value for our customers. Additionally, you will spearhead efforts to expand and scale dealer technology organizations.
What You Will Do:
- Develop and execute the global GTM strategy for Technology Machine Upgrades (Project Emurge):
- Put together the global Go-to-Market plan to drive awareness, transaction and installation/upgrade.
- Align, monitor and drive sales and adoption targets by collaborating across the enterprise.
- Gather voice of customer and conduct market research to identify needs and opportunities.
- Act as a key expert on our solutions, covering technical discussions with customers and partners.
- Drive a technology distribution effort to help scale dealer technology organizations:
- Define a process to provide guidance to dealers on setting up and scaling their organizations.
- Stay updated on market trends, competitive landscape, and customer feedback to adjust strategies.
What You Have (Basic Qualifications):
- Degree and experience: 4-year degree in marketing, business or related field OR equivalent experience in the manufacturing or construction technology industry.
- Global Perspective: Experience working on international projects with an understanding of diverse markets.
- Strategic Thinking: Ability to develop and execute long-term business strategies.
- Vendor/Supplier Management: Experience in managing relationships with external vendors and partners.
Top Candidates Will Have:
- Experience driving global marketing initiatives focused on technology integration.
- A proven track record of developing and scaling dealer networks in diverse markets.
- Strong leadership and communication skills for collaboration across business units.
Additional Info:
- This position requires 55% travel during the first year, with a focus on key markets.
- Relocation may be available to those who qualify.
- Visa sponsorship is not available.
What You Will Get:
At Caterpillar, we offer a total rewards package that provides day one benefits along with the potential of an annual bonus.
About Caterpillar:
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment. For nearly 100 years, we’ve been helping customers build a better, more sustainable world.
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Posting Dates: October 14, 2024 - October 25, 2024
Any offer of employment is conditioned upon the successful completion of a drug screen.
EEO/AA Employer. All qualified individuals are encouraged to apply.
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