National Director of Sales
About Puttshack:
Puttshack is an upscale, tech-infused mini golf experience that appeals to everyone. More than just indoor mini golf, Puttshack leans on its ground-breaking technology to elevate the game while also serving world-class food and full bar in a cool environment. The Puttshack experience is really all about having fun - and doing something fun - together.
Our Purpose : To bring everyone in to play.
Our Vision: To be the universal answer to the question 'Where should we get together?'
Our Mission: To create lasting memories for people of all generations through a shared, world-class entertainment experience.
Our Values:
- Bring your 'A' game. We strive for excellence in everything we do.
- Lead the Way Our associates embrace and are inspired by change.
- Own the Fun We revel in our guests' enjoyment.
- Care Deeply - We take great care of our guests, our associates and the communities we call home.
Location: This position is a hybrid role, with 3 days onsite at our Home Office in Chicago (River North), IL.
Reports To: VP of Operations
Position Summary:
Reporting to the VP of Operations, the National Sales Director is responsible for leading a team and driving group and event sales across all Puttshack venue locations nationwide, playing a pivotal role in increasing brand awareness in new and existing markets. The incumbent will manage a team of Regional Sales Directors and provide guidance and structure for the dedicated sales teams onsite at each Puttshack venue.
The National Sales Director will work closely with operations leadership within the home office and the venues, as well as collaborating across the marketing and technology teams to enhance the products and packages for group sales & events in line with market trends and Puttshack guest feedback. As a champion of the Puttshack brand and guest experience, this role seeks to maximize group sales revenue across all locations and implement scalable and standardized processes and procedures as the company grows.
This is a hybrid position with 3 days onsite at Puttshack's headquarters in Chicago with the expectation of travel as needed to support business operations and expansion activities.
Position Responsibilities may include, but not limited to:
- Build and execute a comprehensive group sales strategy, from lead generation through execution, to drive revenue growth and brand recognition across new and existing markets and position Puttshack as a leader in the Hospitality and Social Entertainment spaces.
- Identify and capitalize on group sales opportunities across corporate events, private parties, and group bookings through a variety of sales tactics, including lead generation, national partnerships, referral programs, etc.
- Oversee and implement all sales systems, tools, resources, and vendors to drive best practices and enhance sales processes and procedures, specifically partnering with Technology, Finance, etc. to optimize systems such as CRM, booking, etc.
- Collaborate with Operations and F&B leadership to drive event package options, pricing, and experiences and continuously improve offerings based on feedback.
- Manage sales budgets and KPIs to monitor the delivery of group sales goals, including the creation/execution of commission programs to drive performance.
- Partner with Operations leaders to set competitive price points and drive all sales reporting and forecasting of revenue goals for each individual location and market.
- Lead and develop a team of Regional Directors who are responsible for providing guidance, support, and resources to individual sales teams within the venue to drive standardization across SOPs and performance metrics.
- Identify emerging market trends, consumer behaviors, and competitor activity to inform strategic decision-making and maintain a competitive edge across group sales pricing and event execution.
- Partner with Operations leaders, Talent Acquisition, and HR teams to execute talent strategies across organizational design, recruitment, and compensation.
- Participate in the interview process and assist with training programs across sales related roles.
- Work closely with Legal and Operations leadership to execute group sales and events contracts
- Collaborate with Marketing teams to align sales strategies with marketing campaigns, promotional opportunities, special events, and other branding activities.
- Act as a champion of the Puttshack experience by attending trade shows, conferences, networking events, etc. to build national partnerships and enhance brand visibility.
Required Skills and Experience:
- Bachelor's degree in Marketing or related field, or experience equivalent
- Minimum of 10 years of group or events sales experience, including at least 5 years experience managing and leading a team of hospitality sales professionals within a multi-unit environment.
- Experience within a multi-unit, high-growth social entertainment and/or hospitality company is highly preferred.
- Experience with CRMs and booking systems such as Triple Seat, Salesforce, etc.
- Proven track record of implementing and measuring effective sales strategies
- Experience with creating and calculating complex commission programs
- Strong analytical capability to tell business stories leveraging data
- Creative mindset and the ability to adapt to a changing environment
- Ability to articulate complex concepts in clear, simple, and logical terms
- Strong leadership skills with a proven ability to manage and develop high-performing teams.
- Excellent communication and presentation skills
- Must be able to travel as needed to support business needs.
- This position must pass a post-offer background check.
Physical Requirements:
- Physical activities on a continuous basis, sit at desk for a long period of time; frequent use of telephone/video conferencing and write or use a keyboard to communicate through written means.
- Some walking and lifting, up to 25 lbs. may be required.
- The noise level in the work environment is typically low to moderate.
- The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions and responsibilities of this job.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and responsibilities.
What's in it for you:
- Paid PTO
- Health insurance: medical, dental, and vision
- 50% off Food & Beverage
- Free Mini Golf
- Paid Parental Leave
At the intersection of entertainment and hospitality, Puttshack is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information, and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Puttshack also takes steps to prevent retaliation and create a respectful, equitable, and inclusive environment for our Associates, Guests, and Vendors.