Product Marketing Manager

About Freshpaint

Customer data is the fuel that drives all modern businesses. From product analytics to marketing, to support, to advertising, advanced data analysis in the warehouse, and even sales – customer data is the raw material for each function at a modern business.

For highly regulated businesses in healthcare, it’s always been a challenge to harness that customer data and get it to the marketing and analytics tools that require it while following patient privacy laws ….until now.

We provide a layer of data governance to make current web analytics tools HIPAA-compliant. For analytics, our customers can continue getting the insights they need to improve the patient experience. For marketing, Freshpaint safeguards health information while helping our customers promote access to care through popular advertising platforms like Facebook, Google, and others.

In short, we help healthcare marketers promote access to care and safeguard patient privacy at the same time.

This is an important, complex problem in a massive market (healthcare is 20% of the US GDP).

Who We Are

Freshpaint was founded by web analytics veterans who realized how hard it was for highly regulated companies to collect and use customer data in a compliant way. We started as part of Y Combinator’s S19 cohort and have been focused on enabling healthcare companies to collect, safeguard, and activate patient data since.

In 2022, the government issued updated guidance around HIPAA, basically making our software a requirement to use for healthcare companies. As a result, we're one of the fastest-growing software companies on earth right now.

If you value lots of freedom and ownership in your work, interfacing with customers, and working on a product with high customer impact, then Freshpaint is your home.

The job

As a Product Marketing Manager at Freshpaint, you will be a key driver in our marketing efforts, dedicated to developing and maintaining an ongoing enablement program that equips our internal teams with the tools and knowledge they need to excel. Your role will involve close collaboration with a strategic team to penetrate new verticals, while also working cross-functionally to ensure alignment with our business objectives. You will focus on creating compelling messaging and positioning, orchestrating meaningful product launches, producing impactful assets and collateral, and empowering our team to better understand and engage with our customers and the market.

What you'll do

• Lead the development and continuous management of a comprehensive enablement program, providing our sales, customer success, and marketing teams with the necessary tools, training, and support to excel in their roles and drive growth.
• Work closely with a strategic team to identify and pursue new verticals, expanding Freshpaint’s reach beyond our current ICP.
• Assist and lead product launches that ignite market action, uncover growth opportunities, and significantly boost awareness and adoption.
• Partner with cross-functional teams to align marketing initiatives with business goals and ensure cohesive execution.
• Track the performance of enablement programs and strategic marketing initiatives, adjusting strategies as needed to achieve optimal results.

Requirements - What You'll Bring

• 3+ years of hands-on product marketing experience at B2B SaaS companies, with expertise in enablement, product launches, messaging and positioning, and competitive intelligence.
• Exceptional project management skills, capable of planning, prioritizing, and executing multiple initiatives concurrently.
• Excellent communication (written and verbal) and interpersonal skills, with the ability to build relationships with internal teams, external partners, and customers.
• You obsess over the details. Execution is a must. Moving fast is mandatory.

You’ll Stand Out If You Have

• Prior experience at a marketing agency focused on digital growth marketing.
• Working knowledge of the digital advertising ecosystem.
• Healthcare marketing experience.

Benefits - What We Offer In Return

• Joining a high-growth venture-backed startup as part of the early crew. You will be employee #60-70ish.
• Competitive compensation with generous, employee-friendly equity. We have a 10-year exercise window.
• Freshpaint Fridays: Half-day Fridays. Every week.
• Unlimited PTO, with a minimum requirement of 2 weeks per year. Plus various observed holidays.
• 100% remote
• Flex in-office if you want with $150 WeWork credits each month
• 401k
• Health, dental, and vision insurance 100% covered by the company.
• Mental health benefits - therapy appointments and more covered by the company.
• 2 Treat Yourself Days per year: We'll pay you $100 to take a day off and do whatever makes you happy.
• Generous parental leave
• Paid Spotify
• Health & Wellness benefit – gym membership or similar covered
• Regular team offsites 2-4 times per year.
• Ownership of your work, collaboration with a close team, and direct access to founders.

If you are interested in reading more about our team and our values, check out our team page.

Interested? How to apply

Please reach out even if you don’t meet all criteria! If you’re smart and driven, we’d love to hear from you.

What happens after you apply: If you apply online, you will hear back if you're a fit within a week or two. You will not hear back if you're not a fit (or the position gets filled before we have a chance to chat).