An industry leader, The Wine Group is one of the world's foremost producers of award-winning wines across more than 60 wine brands and many winery facilities in California, New York, and Australia. Headquartered in Livermore, California, TWG is an industry innovator when it comes to developing, marketing, and selling wine brands beloved by consumers around the world, including Cupcake, Franzia, Benziger, Imagery, Tribute, 7 Deadly, Cooper & Thief, The Dreaming Tree, Charles Smith Wines, and more. The Wine Group believes in producing wine using sustainable and earth-friendly practices to foster healthy land and agriculture for generations to come. The company demonstrates environmental stewardship through its commitment to clean energy and by ensuring that all its owned vineyards are certified sustainable or biodynamic. To learn more, please visit:
JOB SUMMARY
The Cupcake Marketing Assistant reports to the Brand Manager, Cupcake and is a hybrid role based out of our Livermore, CA location. The Cupcake Brand is a key priority for TWG and integral to the growth of the company. The Cupcake Marketing Assistant is responsible for supporting in-store and out of store programming, developing sales materials and managing sell-in tool assets, assisting with data analysis requests, managing the brand marketing budget and invoice processing, and supporting digital marketing workstreams. The Marketing Assistant provides support for the day-to-day needs of the Cupcake brand team and needs strong organizational and executional skills to manage multiple projects simultaneously. A strong grounding in CPG Marketing best practices and a successful track record of working within the marketing space is required for this role.
ESSENTIAL FUNCTIONS
- Creative Brand Marketer : Will direct graphic designers and vendors toward consumer needs. Intuitively "gets" brands and consumer motivations.
- Sales and Retailer Orientation : Create sales presentations with end user in mind. Key point person for point of sales materials development and management, including but not limited to in-store and digital creative, sourcing, pricing, and fulfillment coordination.
- Analytical Competency: Will analyze and track brand data and performance. Comfortable with data and knows how to pull key "nuggets" out of data for use in presentations. Will translate data into focused insights.
- Budget Management: Understands the construct and business drivers of the brand P and L and holds accountability for marketing based spend pools, including invoicing and tracking against all brand spends/budgets.
- Entrepreneurial Track Record and Competitive Drive: Will work in an entrepreneurial manner, with proven experience in an environment of resource limitations, cost control, prudent risk taking and limitless creativity. Will manage ambiguity and multiple priorities, conveying a sense of urgency and driving issues to closure.
- Bachelor's degree in Marketing, Business, related field, or equivalent work experience.
- 1-2 years prior experience in marketing, sales, advertising, promotions, digital media preferred.
- Prior knowledge and/or experience with wine, spirits or consumer packaged goods preferred.
- Highly proficient in Microsoft Word, Excel, and PowerPoint.
- Proficiency in Adobe Photoshop, Creative Suite, and InDesign preferred.
- Strong results orientation and project management skills, excelling at juggling a wide range of administrative and marketing support projects to meet project goals and timelines. Flexible when needs and priorities shift.
- Highly articulate and comfortable working with individuals at all levels of the organization. Excellent verbal and written communication skills; operates equally effectively in formal and informal settings and internally and externally. Well-honed influencing skills: courage to confidently express an independent point of view.
- Possess intellectual curiosity. Can connect "the dots" quickly and perceptively. Problem solves without a road map. Fascinated by emerging consumer trends and design. Enjoys challenging conventional wisdom.
- Have astuteness and flexibility. Is pragmatic, adaptable, and focused in a fast-paced environment. Adapts strategies and approach as new information and circumstances arise. Is resilient in the face of challenging obstacles. Ability to set priorities and work independently within set guidelines.
- Shows passion, energy/endurance, intensity, and excitement; is outcome/results focused and drives issues to closure. Resourceful and innovative; always pushing to find new and better ways of working.
- Experience in Nielsen or IRI data preferred.
- Position operates in a professional office environment.
- Position includes travel to various industry and/or company events, up to 10% of the time.
- Ability to perform tasks requiring bending, stooping, standing, and twisting.
- Must be able to lift up to 40 lbs. (a case of wine).
- Hiring Salary Range Posted: $69,600 - $87,000.
- Actual compensation will be based on factors such as experience; skills, knowledge, and abilities; education; and other position related factors.
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NOTICE TO THIRD PARTY AGENCIES
Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.
Other details
- Job Family Product Marketing and Brand Management
- Job Function Marketing
- Pay Type Salary
- Min Hiring Rate $69,600.00
- Max Hiring Rate $87,000.00
- Required Education Equivalent Experience
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