Senior Product Marketing Professional

Company:  Humana
Location: Springfield
Closing Date: 22/10/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description

Become a part of our caring community and help us put health firstAre you a data-obsessed marketer with a passion for wellness? Join Humana's Marketing Organization as a Senior Product Marketing Professional on the Wellness Member Marketing Team. Working remotely, you will play a pivotal role in enhancing the well-being of our members, empowering them to live healthy, active, and rewarding lives while supporting Humana's enterprise goals. This role is ideal for someone with a background in Medicare, Medicaid, or DSNP-focused marketing, aiming to deeply engage members in health-positive behaviors like screenings and annual wellness visits.Our Wellness Member Marketing team is eager to welcome a performance marketer with Medicare, Medicaid or DSNP experience who excels in developing targeted, multi-channel campaigns that resonate with our members. You'll collaborate with our Wellness/Go365 business and Clinical Quality partners to support our long-term growth strategy that includes improving member health and enterprise quality outcomes.Key Role FunctionsDevelop and lead data-driven strategies for member engagement across various traditional and digital channels including social mediaLead test and learn strategies to increase member engagementUse your analytical skills to identify and evaluate new opportunities based on campaign performance and market researchFoster strong relationships with business stakeholders and coordinate with both internal and external vendors and partnersUse your skills to make an impactRequired QualificationsBachelor's Degree in Marketing, Communications, Business Administration, or a related field5+ years of experience in health insurance or a related industry with multi-channel marketingResults-oriented (tell us about the business outcomes you've driven with your campaigns in your resume!)Proven track record creating and executing campaign strategies that meet or exceed business goalsExperience with social media strategy planning and implementationExceptional organizational skills that support meeting deadlinesStrong communication skills, capable of engaging effectively at all organizational levelsPreferred QualificationsExperience in Medicare, Medicaid, or DSNP-focused marketing initiatives centered around Health and Well-beingAdept at working in a dynamic, cross-functional environmentExperience working in agile marketing teamsAdditional Information/RequirementsTo ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggestedSatellite, cellular and microwave connection can be used only if approved by leadershipEmployees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA informationHumana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:Health benefits effective day 1Paid time off, holidays, volunteer time and jury duty payRecognition pay401(k) retirement savings plan with employer matchTuition assistanceScholarships for eligible dependentsParental and caregiver leaveEmployee charity matching programNetwork Resource Groups (NRGs)Career development opportunitiesHumana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from with instructions on how to add the information into your official application on Humana's secure website.Scheduled Weekly Hours40Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$84,600 - $116,300 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of BenefitsHumana, Inc. and its affiliated subsidiaries (collectively, 'Humana') offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.About usHumana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.Equal Opportunity EmployerIt is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our

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