Membership and Communications Director- Oakwood Country Club

Reports to: General Manager

Education and/or Experience 

·        Bachelor’s degree in business administration, Hospitality or Resort Management, Communications, Public Relations or related major and three (3) years of work experience in the hospitality industry.

·        Five years of relevant work experience.

Job Knowledge, Core Competencies and Expectations

·        Ability to establish and maintain effective relationships with supervisory/administrative staff, employees, guests and the general public.

·        Direct and oversee the activities of the Membership Department and control its budget.

·        Proficient with English grammar and possesses skills in news-style writing, feature writing,

copywriting, proofreading and editing.

·        Experience with computer graphics software, including In-Design, Illustrator, Photoshop, PowerPoint, Microsoft Publisher and Adobe Acrobat.

·        Experience with Excel and database programs.

Job Summary (Essential Functions)

Develop and implement programs, projects and activities designed to increase and retain membership in the club. Represent the club in its relationships with numerous external constituencies. Coordinate the development and production of the club’s newsletter (bulletin), press releases and other internal and external written communications. Build the social event calendar for the membership and assist in the implementation of the events.

Job Tasks/Duties

• Maintains the club’s database (membership register) of members’ files.
• Develops and ensures that established procedures for processing prospective members’ applications are consistently followed.
• Plans and implements strategies to meet club membership goals.
• Processes all requests for and transfers of membership.
• Assists prospective members in fulfilling application requirements.
• Conducts tours for prospective members.
• Conducts orientation program for new members.
• Promotes club activities using table tents, newsletters, direct mail flyers, notices on club website and other means.
• Coordinates with the Events Manager the updating of the club’s master calendar.
• Maintains online member directory.
• Holds prospective member functions.
• Calls and requests active members to make personal referrals and to assist with recruitment efforts.
• Processes member resignations develops reports and undertakes special projects as applicable if membership retention problems arise.
• Assesses the need for and makes recommendations regarding membership classifications to help ensure that the needs of ever-changing markets are met.
• Personally meets each club member and instills confidence that the club is operated in the best interests of the membership.
• Follows-up on telemarketing efforts, member referrals, leads from staff, catering contracts, newspaper articles, lists, publications, etc.
• Organizes production of membership kits for sales calls, “blitzes” and direct mail activities.
• Researches the need for ongoing sales promotions regarding demographics, market segmentation data, etc.
• Provides sales and other applicable training for staff members.
• Tracks the success and overall performance of all membership activities.
• Coordinates development of the social activities and social calendar for the club.
• Coordinates all club public relations efforts, members’ newsletters, news and media events, use of social media, and club promotional materials.
• Attends management and staff meetings.
• Effectively responds to member comments in accordance with club standards, policies and rules; uses ideas, feedback and suggestions to continuously improve the services provided to members.
• Reports approved new members to the Controller to initiate proper administration of their memberships; ensures that applications are completely and properly filled out, that initiation fees are collected and that new members understand the privileges and costs of becoming a member.
• Works with the Food and Beverage Department as needed to coordinate special member events.
• Takes photographs of members and club officers at social events.
• Coordinates writers, editors and others who assist with the club’s newsletter.
• Writes, composes or edits all club magazine and newsletter articles; collects, organizes and submits all copy for production on a timely basis; proofs contents for corrections and changes; responsible for design and layout of page format and cover design.
• Schedules magazine advertisements with production deadlines; collects all camera-ready ads and rough layout with copy; routes all advertisement billing information to the Accounting Department.
• Recommends annual budget; monitors to ensure that advertising department revenues and expenses are within the established budget; implements corrective actions if necessary to assure that budget goals are met.
• Establishes and creates print materials for all aspects of the club, including new member and prospective member promotional pieces, menus, athletic tournament entries and in-house signage.
• Supervises development of the club’s communications program.
• Oversees all direct mailings, including composition, design and printing.
• May take photos for use in club publications and exhibits.
• Distributes and tallies member surveys.
• Creates flyers, signs and promotional materials for displays and mailings.
• Maintains and promotes club’s website content and usage for members and staff.
• Responsible for the updates and accuracy of the calendar of events and e-mail blasts to members.
• Uses social media to communicate with and advertise special events to members.
• Surveys other clubs for information useful in setting and revising club membership policies.
• Maintains all waiting lists for club and golf memberships.
• Responsible for maintaining confidentiality of all member information.
• Is present during club operating hours and events to assist in meeting and greeting members and guests.
• Completes other appropriate assignments made by the General Manager.

Physical Demands and Work Environment

• Must be able to reach, bend, stoop, stand and lift up to 40 pounds.
• Must be able to sit for prolonged periods of time.
• Moderate noise level in the work environment.
• Works occasional weekends and evenings

Compensation

• Commensurate with the role, qualifications and experience
• Annual Bonus based on performance
• Robust Benefits Package to include
• Health, Dental and Vision Insurance
• 401K
• Family Club Usage
• Clothing Allowance
• Education Reimbursement when applicable