Sonida Senior Living is one of the nation’s leading operators of independent living, assisted living and memory care communities for senior adults. The Company operates 91 communities that are home to nearly 11,000 residents across 20 states providing comfortable, safe, affordable communities where residents can form friendships, enjoy new experiences and receive personalized care from dedicated team members who treat them like family.
Job Description
The Regional Sales Director will report to the Division Director of Sales and will work closely with key leadership partners at our communities. The successful candidate will collaborate with the Division Director of Sales and local teams in developing new relationships, pricing strategies, and sales campaigns.
This is a remote role based in the Midwest market.
Responsibilities:
- Collaborate with facility-based team to maximize revenue and meet both short and long-term corporate objectives for identified communities.
- Develop pricing strategies and sales campaigns with community leadership, corporate operations and corporate sales teams.
- Increase overall occupancy rates and revenue within communities.
- Ensure the Sales activities are implemented in a proactive, not reactive, environment.
- Establish and enforce key sales targets for lead development, lead conversion to tours, tour conversion to deposits and move-ins, and overall occupancy by community.
- Work with community sales teams to maximize presence on electronic platforms and utilize electronic media to modernize the sales approach and strategically to grow revenue.
- Review and oversee implementation of the community specific quarterly action plans and competitive analysis, weekly/monthly secret shop results, sales reports and community compliance with SSL Signature Programs. Communicate with the Division and Regional team about necessary improvements.
Qualifications/Requirements:
- A minimum of three to five years of sales experience with a record of consistently meeting or exceeding sales performance goals.
- High school diploma required. College degree preferred.
- This position will require between 75% travel.
- Familiarity with PC-based software applications for capturing sales data and word processing is a part of required job performance. Additional experience with any or all of the following is a plus: Presentation software such as Freelance or PowerPoint, spreadsheet software such as Lotus or Excel, email and Internet functions.
- Must have full understanding and show competency in CRM.
- Meet continuing education requirements and certifications on job classification and position, including state requirements.
- Availability to work evenings, weekends, and holidays as necessary.
- Ability to communicate and work within all levels of the Company while following reporting paths.
- Ability to recognize and communicate problems appropriately.
- Ability to relate to the public, residents, families, staff and other professionals appropriately.
- Ability to teach/train others effectively.
- Ability to travel to and work from individual communities as identified by strategic necessity.
- Ability to work flexible hours to meet requirements of the job.