Company:
True Media
Location: Minneapolis
Closing Date: 22/10/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
The Performance Media Manager will play a crucial role in driving client success through effective digital marketing campaigns. This role requires a strong understanding of performance media channels and the ability to plan, execute, and optimize campaigns to achieve client goals while providing valuable insights and recommendations.
Key Responsibilities:
- Execute and optimize paid media campaigns across multiple channels.
- Analyze campaign performance metrics to identify optimization opportunities and provide actionable insights to clients.
- Collaborate with the team to develop effective media strategies aligned with client objectives.
- Maintain strong communication with clients, internal stakeholders, and external partners to ensure campaign success.
- Demonstrate proficiency in industry-standard tools and platforms for campaign management, data analysis, and reporting.
- Stay updated on industry trends and emerging technologies to drive innovation and improve campaign effectiveness.
Qualifications:
- 1-2 years of experience in Search Engine Marketing (SEM) or Digital Marketing.
- Strong understanding of performance media channels and campaign optimization techniques.
- Proficiency in industry-standard tools (e.g., SEMRush, Spyfu, AdGooRoo, Google Tag Manager, Google Marketing Platform, Excel).
- Excellent analytical skills and ability to interpret data to inform strategic decisions.
- Strong communication and interpersonal skills.
- Passion for digital marketing and staying updated on industry trends.
- Additional preferred qualifications include experience with e-commerce marketing, knowledge of SEO best practices, and experience with advanced analytics tools (e.g., SQL, Python).
Education:
- Bachelor's degree in advertising, marketing, communications, or a related field.
Total Perks Package:
- Career development opportunities
- Recognition programs
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Insurance coverage
- 401(k) retirement plan with employer match
- Paid time off and holidays
- Mental health and wellbeing support
- Maternity, paternity, and adoption paid time off
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True Media