Digital Campaign Manager

Konica Minolta is seeking a motivated and experienced Marketing Campaign Manager to join our Revenue Generation Marketing team. In this exciting position, you will own strategic planning and campaign execution to build a lead generation pipeline, improve conversion rates, and ultimately generate profitable revenue for our business!

You are a self-motivated, team-player, who balances strategic thinking with results-driven execution and is passionate about building and orchestrating integrated campaigns to drive customer and prospect engagement. You excel in collaborating across the organization and working with SMEs to distill our ideal customer profile, value proposition, and approach for each target audience, and you have a proven track record of designing and implementing highly successful demand generation initiatives with B2B audiences.

• Develop and implement highly impactful integrated marketing campaigns across various channels that drive lead generation and revenue growth to meet business goals and objectives.
• Work closely with cross-functional teams, including business unit leadership, sales, and other stakeholders.
• Research target markets, competitors, and industry trends; analyze customer behavior and trends, and identify growth opportunities
• Collect and utilize voice of customer and market insights to improve our understanding of the buyer's journey and to inform positioning, messaging, approach, and rapid growth strategies.
• Provide direction and contribute to content development, campaign flow automation and setup, and reporting requirements.
• Work with reporting teams to identify insights and quickly and adjust strategy based on data-driven analysis.
• Experiment with new channels, tactics, and messaging to continuously improve performance.
• Have a strong voice in communicating and asking questions internally and externally in order to improve our messaging, approach, and overall ability to successfully reach our target audience.
• Project manage deliverables with internal teams and external vendors, overseeing operational aspects of the campaign workflow including timelines and content development.
• Develop and manage the campaign budget based on initial objectives and ROI expectations, ensuring efficient allocation of resources.
• Monitor and analyze program results, measure program success, and provide regular reports and insights to stakeholders, highlighting key metrics, ROI, and recommendations for improvement.
• Stay up-to-date with digital marketing best practices and emerging trends.
• Effectively communicate the campaign strategy and results to senior management.

• Minimum 5-7 years' experience in high-tech B2B demand generation, campaign development and management
• Bachelor's degree (or equivalent experience) in Business, Marketing, Communications, or related field
• Understanding of B2B marketing attribution and strong ability to utilize data and metrics to inform decision-making and measure campaign effectiveness.
• Deep understanding of the marketing and sales funnels, with a track record of building nurture campaigns across various stages of the buyer's journey.
• Strong analytical expertise to set measurable goals, calculate ROI, and evaluate campaign effectiveness.
• Demonstrated ability to manage competing priorities on complex projects and collaborate with cross functional teams.
• Ability to balance flexibility in adjusting to changing business priorities with the need to maintain focus on the big picture / longer-term goals.

• Proactive, innovative, and curious in finding new ways to market to target audiences; willing to take calculated risks and learn without fear of failure.
• Ability to build and deliver presentations and communicate with executive stakeholders
• Excellent planning, organizational, and problem-solving skills to coordinate multiple activities and to adapt to unexpected requests in a collaborative environment.
• Ability to work independently and as part of a team in a fast-paced environment.

Other:

• Proficiency in leveraging marketing automation and CRM tools to track, measure, and report on campaign performance
• Familiarity with Google Analytics and Google AdWords is preferred

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Konica Minolta's journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now. Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the workplace to achieve true connectivity through the Intelligent Connected Workplace. The company guides and supports its clients' digital transformation through its expansive office technology portfolio, including IT Services (All Covered), intelligent information management, managed print services and industrial and commercial print solutions. Konica Minolta has been included on CRN's MSP 500 list nine times and The World Technology Awards named the company a finalist in the IT Software category. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for sixteen consecutive years, and is proud to be ranked on the Forbes 2021 America's Best-in-State employers list. The company received Keypoint Intelligence's BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its bizhub i-Series. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine consecutive years and has spent six years on the Global 100 Most Sustainable Corporations in the World list. Konica Minolta partners with its clients to give shape to ideas and works to bring value to our society. For more information, please visit us online and follow Konica Minolta on Facebook, YouTube, LinkedIn and Twitter.

Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.