STUDENT-Athletics Marketing and Promotions Intern

Job Description
Responsibilities:
The successful candidate will work closely with the Associate Director of Athletics to develop a comprehensive marketing plan to promote Ithaca College athletic events to Ithaca College students and engage with on-campus and community partners (i.e. clubs, youth groups, Special Olympics, etc.). The Marketing & Promotions Intern will have an opportunity to gain hands-on experience in the following areas and will be tasked with executing a multifaceted marketing plan including but not limited to the following:

• Assist with planning, development, communication and execution of a comprehensive marketing plan to promote Ithaca College athletic events.
• Assist with creation of the following content:
  • Timely social media & athletics website content
  • On-campus displays (closed circuit TVs, posters, etc.)
  • E-mail/infographic campaigns
• Identify groups or performers to enhance fan experience/game-day atmosphere
  • National anthem singers, marching bands, halftime performers, IC clubs, etc.
• Manage a budget for promotional items to attract community attendance and improve overall experience
  • Must follow all departmental procedures around purchasing
• Fulfillment of corporate sponsorships through on-site displays, game programs and in-game promotions
• Recruit, train and manage student workers/volunteers for events

Requirements:

• Good academic standing with Ithaca College
• A minimum of thirty (30) hours of college coursework
• An understanding of athletics marketing and promotions principles
• Willing and able to work promotional events during evening and weekend hours
• Comfort with managing peers
• Capability of contacting and coordinating external groups
• Ability to communicate effectively with athletics department administrators, operations and athletic communications staff to implement promotional events
• Working knowledge of Microsoft Excel, Word and PowerPoint
• Demonstrated commitment to a diverse work environment

Preferred Qualifications:

• Interest in pursuing a career in college or professional athletics
• Working knowledge of Adobe Suite (Photoshop, Illustrator, InDesign)

Application Materials Needed:

1. Letter of Interest
2. Resume
3. Two professional references with contact information

Pay Rate: $15.00
Instruction to Applicants:
Interested applicants must apply online at ithaca.edu/jobs and attach a resume and cover letter. Questions about online application should be directed to the Office of Human Resources at Screening of applications will begin immediately.
Preference will be given to students with Federal Work Study (FWS) eligibility. For questions, please contact Student Employment at
About Us
About Student Employment @ IC
Ithaca College strives to offer experiential learning opportunities through its student employment programming, designing all student positions around a range of transferable skills desired by recruiters across a range of industries. As a student employee at Ithaca College, you will have the opportunity to utilize skills developed within the classroom and to put them into practice in a professional setting.
Preference for student employment positions is granted to students with Federal Work Study (FWS) eligibility.
To learn more about IC Student Employment, please visit our website. For questions about this job, please contact the Hiring Manager listed on this posting or