Marketing Manager, Events & Entertainment - Texas Live

Texas Live!, a partnership between The Cordish Companies and the Texas Rangers, is a dynamic $250 million world-class dining, entertainment and hospitality district nestled between the Texas Rangers’ Globe Life Park and the Dallas Cowboys AT&T Stadium in the heart of Arlington, TX. The project is part of a greater $1.25 billion vision for the Arlington stadium district that features a new Rangers ballpark; 200,000 square feet of best-in-class restaurants, retail and entertainment venues; a full-service 300-room convention hotel; 35,000 square feet of meeting/convention space; and a 5,000-capacity outdoor event pavilion.
The Events & Entertainment Marketing Manager will work in conjunction with the cross-functional senior leadership at Live! Hospitality & Entertainment to drive the success of the concerts and special events strategy and offerings at Texas Live!.
Marketing Principal Duties and Responsibilities:

• Work with the Texas Live! Director of Marketing to create an effective marketing plan, strategy, and budget grid for each confirmed event.
• Execute steps to put the plan in place once created to maximize the success of KPIs while in constant communication with Texas Live! cross-functional departments.
• Work directly with media buyers to get radio buys, print ads, billboards, digital advertising, and all-around media scheduled and placed and/or place directly.
• Lead internal teamwork, meetings, recapping, and strategy.
• Keep and maintain individual show, monthly, and yearly media budgets.
• Maintain administrative duties – organizing show files, updating budget sheets, tracking ticket counts, etc.

Ticketing Principal Duties and Responsibilities:

• Assist and support box office staff in any of their job functions, as needed.
• Facilitate open communication with the Box Office Manager, staff, and all other venue departments.
• Participate in all on-site venue meetings as needed.

• Responsible for pricing initiatives such as: Progressive, Platinum, Dynamic, Flex Pricing as well as Value Channels & Special Ticket Offers when applicable.

• Work with the Premium Seat Sales/VIP team on Upsells, inventory management, and any other tasks as they arise.
• Manage backend ticketing software.

Knowledge, skills, and abilities required:

• Minimum of two to four years’ experience in marketing, advertising, and communications in the live events industry.
• Comprehensive understanding of marketing, advertising, and media buying.
• Passionate about the music industry
• Experience and proven results with client management.
• Proficient in Word, Excel, and Outlook
• Experience in analyzing data and effectively presenting definitive results to clients/partners.
• Good time management skills.
• Outstanding planning and organization skills – use an organized approach to job responsibilities and able to multi-task and set priorities.
• Creativity – use independent and original thought and initiative to improve processes or solve problems.
• Self-motivated – self-directed and self-responsible.
• Ability to be flexible, and adjust to changing conditions and constraints to meet goals.
• Ability to travel and work flexible hours, including evenings and weekends.
• Management skills – this position will directly oversee the Coordinator of Events & Entertainment.