Marketing Manager

Essential Duties & Responsibilities:
Digital Advertising

• Strategic Management: Understand our various target audiences and strategies to reach them. Execute campaigns across various digital platforms and channels such as display, search, social media, PPC, emails, advertisements, or podcasts. Develop and maintain editorial content and calendars.

• Creative & Media: Work with creative team to develop strategic creative assets. Utilize analytics tools to gather data on campaign performance to improve creative and optimize media campaigns to maximum reach/impact.

• Production: Work with vendors, brief projects, manage budgets (purchase orders, estimates, track spending), and production timelines ensuring on-time delivery of assets.

Social Media

• Strategic Management: Understand and execute the different social media strategies across platforms to enhance brand visibility, grow followers, engagement, and drive attendance to events.

• Content Curation: Create compelling content (posts, video, reshares, collabs), and execute posts across all channels. Partner with agency team to stay updated on current trends, best practices, and competition.

• Channel Management: Monitor channels, develop, and maintain editorial calendars, creative approvals, analytics and implement data-driven insights to optimize performance and enhance reach.

Website & Email

• Website Strategic Management: Oversee the development and maintenance of websites, ensuring a seamless user experience and up-to-date content. Implement SEO strategies to improve website visibility and drive organic traffic. Analyze metrics to refine strategies for improved performance. Collaborate with creative teams to develop landing pages for events and promotions.

• Email Campaigns: Develop and execute targeted email marketing campaigns to promote events, engage with the audience, and drive ticket sales. Manage e-mail blasts for shows and strategic partners. Manage email lists, segmentation, and A/B testing to optimize campaign effectiveness.

Reporting & Presentation Support:

• Reporting: Pull research data/analytics for meetings as requested and collaborate in development of ongoing reports and presentations, providing insights on best performing efforts and recommendations for improvement.

• Relationships: Develop positive, trustworthy relationships with stakeholder counterparts, partners, and cross-departmental teams.

Communications & Event Day Support

• Event Production: Ensure advertising, signage, promotions, vendors, etc. are in place, on-site and executing duties, troubleshooting issues that arise.

• Support: Attend and manage execution of events (evening and weekends included). Manage event day social media. Assist Marketing teams on event days, serving as a backup for various responsibilities including checking-in with media/master control and trouble-shoot any issues related to content and digital boards (scoreboard, fascia ribbons, concourse TV monitors, etc.).

• Communications/Press: Coordinate the set up and execution of media events (live segments, interviews) for promotion, host, and escort media personnel during event. Manage media personnel expectations, press passes, ensuring day-of rules are adhered to. Upload/post press announcements to website, social media, etc.

Teamwork & Professionalism:
Adheres to and supports company policies and decisions in a positive manner. Cooperates with personnel in other departments to ensure the best overall experience and top of mind awareness of our guests, clients, entertainers, sponsors, suite owners and local government officials.
As with all positions, other jobs or special projects may arise outside the realm of this job description. Doing other assignments on a fill-in basis is expected of every employee. You may be asked to attend meetings with potential clients, city officials, or assist in organizing special events for sponsors. Attendance at Production meetings will be necessary.
Maintains a high standard of professionalism, positive attitude, professional appearance, and work ethic.
Qualifications & Certifications:

• Bachelor's degree in marketing, Digital Marketing, or a related field.

• 5+ years' experience in digital marketing, with a focus on social media, website development/ management, email marketing, and digital advertising.

• Strong analytical skills and proficiency using analytics tools to measure and optimize campaign performance.

• Excellent communication and collaboration skills, with the ability to work cross-functionally.

• Industry-related experience preferred (entertainment, travel/tourism, radio/television, advertising agency).

• Valid U.S. Driver License

Knowledge/Abilities/Skills:

• Ability to work long and irregular hours that may vary due to functions and may include days, evenings, weekends, and holidays.

• Excellent organizational, planning, and multitasking abilities, with keen attention to detail.

• Excellent communication, collaboration, and interpersonal skills, with the ability to work cross-functionally and cultivate relationships with stakeholders and constituents.

• Strong ability to lead, develop and streamline processes required to manage multiple projects and tasks using strategic, critical thinking and problem solving. Ability to prioritize multiple projects.

• Ability to think creatively and innovatively and communicate effectively with a diverse range of audiences. Including the development of compelling written, oral, and visual media presentation materials.

• Strong ability to work independently and as part of a team. Self-starter that can work under limited supervision.

• Proficiency with Microsoft Office required, Adobe Photoshop, InDesign and Illustrator preferred.

• Experience with professional photography equipment, and photographing live events is preferred, not required.

Physical and Environmental Requirements:
While performing the duties of this job, the employee is regularly required to move around the complex; travel between the different offices/venues/events we oversee; stand for long hours during the events; talk and hear. Extended keyboard and computer usage is also required. Heavy phone usage, some stooping, bending, and lifting may be required. This position may require work inside or outside of the building as needed by events.
NOTE:
The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRRA Federal Contractor.