Digital Marketing Manager - Woodward Camps

Location: Park City, Utah

Woodward is the global leader in action sports experiences. With a level of passion for the action sports lifestyle that is unmatched, we are dedicated to cultivating an environment where everyone can dream big and find their own path of progression. Our goal is to empower all people to find inspiration in learning new things and gaining diverse perspectives.

The Digital Marketing Manager is responsible for planning and executing the overall email strategy and managing the websites for Woodward Camps, including but not limited to Woodward PA and Woodward West.

As a member of the Woodward Camps Marketing and Sales Team, reporting directly to the Director of Woodward Camps Marketing, the Digital Marketing Manager will bring to life the Woodward brand through email campaigns, optimizing website user interfaces, writing web copy, and managing SEO with a goal to drive guest conversion into Woodward products.

This role is a key member of the Woodward Camps Marketing and Sales Team as they collaborate with key stakeholders across departments at Woodward PA, Woodward West, and Woodward Global. This role is preferably based in Park City, UT, with regular travel to Woodward PA and Woodward West during the summer months.

This is a full-time year-round position with a robust benefits package including Flexible Time Off, matching 401k, Health Benefits, Annual Bonus Incentive Program, and more. The proposed annual salary is $85,000. Actual pay may be adjusted based on experience.

Essential Duties and Responsibilities

Contribute to the Annual Go-to-Market Plan:

1. Identify innovative and on-brand opportunities to bring the camp story to life across Email and website channels.
2. Collaborate with the marketing team and external agency partners to integrate these opportunities into the annual go-to-market plan.
3. Ensure that marketing initiatives align with the overall brand strategy and messaging.
4. Develop and implement dashboard reporting & communication strategy illustrating channel progress towards leading lagging KPIs.

Email Marketing:

1. Plan, develop, and execute the annual, monthly, and weekly strategy and calendar for multiple Woodward locations; Woodward PA and Woodward West. Manage and write email copy to ensure messaging consistency for each campaign beat and align email content to website & social media.
2. Must be able to combine copy with relevant assets to tell the story behind Woodward Marketing and Sales campaigns.
3. Procure, schedule, and send Woodward branded emails from backend CRM software.
4. Ensure that CRM marketing strategies align with the various Woodward Camps Marketing and Sales Channels.
5. Review monthly and weekly CRM reports, adjust strategy and provide user experience and sales-related optimizations based on insights.

Website Management:

1. Have ownership of Woodward Camps websites - WWPA, WW West and World of Woodward.
2. Develop and execute the annual channel plan for Woodward websites to support overall Woodward Marketing and Sales campaigns to drive audiences through the sales funnel and meet monthly, quarterly, and annual KPIs.
3. Daily website content updates via backend CMS.
4. Manage and write website copy and blog posts to ensure messaging consistency for each campaign beat, SEO optimization, and align website content to emails & social media.
5. Day to day collaboration with digital agency.
6. Review monthly and weekly website reports and provide user experience and sales-related optimizations.

Other Marketing or Woodward related duties as assigned.

Personal Attributes

1. Self-Starter: confident communicator who can advocate for needs and execute a plan in a very entrepreneurial environment that can be unpredictable and doesn't have a prior playbook.
2. Ability to develop strong relationships with diverse groups of people.
3. Process-driven and highly structured thinker.
4. Clear and constant communicator and a great listener.
5. Highly collaborative and invested, not only in the team's success but the entire organization.
6. High attention to detail and completing tasks with accuracy.

Preferred Experience/Special Skills

1. Bachelor’s degree in Marketing, Business, or related field.
2. Minimum 2-3 years of experience with email marketing, CRM management, and website maintenance, preferably in the sports, camps, or events industry.
3. Familiarity with skateboarding, BMX, Scooter, Parkour, Roller Skate and summer-based action sports in general with a strong passion for the industry.
4. Previous experience and ability to work in an environment with children preferred.
5. Proven track record in delivering on marketing objectives.
6. Strong organizational skills with ability to multi-task and function in a fast-paced environment, often with changing priorities and simultaneous deadlines.
7. Proven ability to collaborate well across functions and departments, and work as part of a team.
8. Excellent written and verbal communication skills.
9. Ability to work independently and collaboratively in a fast-paced environment.
10. Highly proficient in MS Office (Word, Excel, Power Point, OneNote, Teams), Zoom, Keynote, content management systems, Customer Relations Management CRM programs, HTML, and marketing tools/software.
11. Passionate about living an action sports and adventure lifestyle (Woodward and Powdr brands).