Director Marketing, HCP Promotions, PBC

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At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination, and a relentless drive to make a difference.

We empower our leaders to step up, share ideas, listen, learn, and lead. We’re welcoming bright, diverse, and imaginative minds; we’re nurturing them to foster an environment of inclusion and growth where innovation is encouraged. We expect our people leaders to model that environment, and to focus on creating inclusion, developing talent, and enabling teams.

Job Description

The Director of HCP marketing, PBC will be responsible for supporting Sales and Marketing efforts by driving promotional excellence. This role includes assisting with the development and implementation of promotional campaigns and educational activities for people living with PBC. The role will report directly to the Senior Director, Marketing, HCP Promotions, PBC.

1. Lead development and deployment of pre-launch initiatives across channels – including personal and non-personal.
2. Develop and execute HCP focused tactical initiatives including but not limited to websites, social media, digital/print media initiatives, SEO/SEM, email marketing and optimize execution and success of the brand.
3. Collaborate with HCP market research and leverage multiple data sources including but not limited to advisory boards, field force inputs, industry reports, and media consumption trends to uncover emerging needs, opportunities, and innovative approaches to engage audience segments.
4. Effectively manage multiple agency partners to produce deliverables on strategy, within timelines, on budget, and measure outcomes.
5. Closely manage media budget targets for assigned programs.
6. Gain approval for marketing materials through internal review process including management reviews and Med-Legal-Reg and secure final production.
7. Ensure effective rollout of marketing campaigns to the field team through cycle meetings & training sessions, in close cooperation with the sales management & trainers.
8. Serve as a core team member on development of LSP, POA, and Launch Readiness Reviews.
9. Develop and deliver presentations to key internal stakeholders (business unit, leadership team, sales teams) and external audiences.
10. Collaborate with Training & Development to define PBC training objectives and content.
11. Leverage data and analytics to identify KPIs, track performance of initiatives, and optimize strategy.
12. Inspire the sales force as a passionate and persuasive brand champion.
13. Ensure operational excellence and compliant activation of all key deliverables.
14. Effectively manage agency partners to produce deliverables within timelines and budgets.
15. Manage marketing budget closely and ensure expenditure is aligned with the brand strategy and tactical plans.
16. Create a culture where patients and customers are at the center of thinking and operations.
17. Demonstrate Gilead core values of Integrity, Excellence, Teamwork, Inclusion and Accountability.

Competencies:

1. Outstanding business acumen, leadership, business case development, and budget management skills; demonstrated ability to drive business results.
2. Leads by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision making, and an entrepreneurial, solutions-oriented attitude.
3. Demonstrates responsiveness, attention to detail, and follow-through coupled with ability to prioritize/multi-task effectively.
4. Use analytical/strategic skills to synthesize complex information, distill critical insights to inform brand strategy, and translate to tactical level.

Basic Qualifications:

Bachelor's Degree and Twelve Years’ Experience or
Masters' Degree and Ten Years’ Experience or
Ph.D. and Four Years’ Experience

Preferred Qualifications:

1. MBA with 8 years of experience in the Pharmaceutical/Biotech industry in marketing, preferably in both small and large companies.
2. Prior relevant therapeutic area experience: rare disease, liver, or immunology.
3. US launch experience in a competitive market space.
4. Sub-part H materials pre-clearance experience.
5. Pharmaceutical/biotech field Sales experience.
6. Excellent written/verbal communication and presentation skills.
7. Highly proficient in MS Office; skilled at using PowerPoint and Excel to interpret pharmaceutical product forecast models and quantitative analyses.
8. Working knowledge and understanding of the Pharma industry, broad therapeutic areas/disease states, drugs/treatments, and related regulatory, commercialization and compliance requirements.

The successful candidate will be highly collaborative, coachable, perceptive and an analytical problem solver with a track record of success in the pharmaceutical or biopharmaceutical industry. The candidate will be comfortable making decisions in ambiguous situations, is a team player, inclusive, and manifests trust. Importantly, the successful candidate will put patients first and have a passion for science.

People Leader Accountabilities:

1. Create Inclusion - knowing the business value of diverse teams, modeling inclusion and embedding the value of diversity in the way they manage their teams.
2. Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.
3. Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.

The salary range for this position is: $221,170.00 - $286,220.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.

For Additional Benefits Information, Visit:

Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

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As an equal opportunity employer, Gilead Sciences Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact for assistance.

For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.

Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.

Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.

For Current Gilead Employees And Contractors:

Please log onto your Internal Career Site to apply for this job.