Director, Marketing

Company: Curebound

Location: San Diego

Closing Date: 04/11/2024

Salary: £125 - £150 Per Annum

Hours: Full Time

Type: Permanent

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Job Requirements / Description

Do you wake up every day inspired to create meaningful change? Do you want to be part of advancing cures for cancer? Curebound is on a mission to accelerate cures for cancer in our lifetime, and we’re seeking innovative, intrapreneurial professionals to join us. This is not your typical desk job; we’re looking for passionate, proactive changemakers ready to break new ground and pound the pavement to fuel transformational cancer research.

If you’re inspired by a dynamic environment where hard work and innovative thinking is celebrated, and you’re ready to contribute your unique skills to a purpose-driven mission, we want to meet you.

At Curebound, every voice counts. We believe that achieving cures in our lifetime will take the perspectives, ideas, and dedication of all of us, coming together for a common purpose.

Title: Director, Marketing

Location: San Diego, CA

Work Environment: hybrid – 3 days in office

Reports To: Sr. Director, Brand Strategy

Direct Reports: Marketing + Communications Manager

ABOUT CUREBOUND

Curebound is a philanthropic organization with the mission to mobilize San Diego to accelerate cures for cancer in our lifetime. By fostering meaningful partnerships and bringing the community together through major fundraising events, Curebound raises funds to invest in cancer research with the power to save lives. Through collaborative grants, corporate partnerships, and strategic investments, Curebound’s aim is to significantly accelerate better detection, treatments, and cures for cancer. Headquartered in the major U.S. biotech hub of San Diego, amid 3,000+ life sciences companies, leading health systems, and world-class research institutions, Curebound partners with these organizations to forge interdisciplinary collaborations, foster knowledge sharing, and fund pioneering cancer research. As of September 2024, Curebound has funded $37+ million in cancer research, awarding 123 study grants for 17 types of pediatric and adult cancers with one vision: cures in our lifetime. Learn more - curebound.org

POSITION SUMMARY

The Director of Marketing will be responsible for leading Curebound’s marketing efforts, developing and implementing strategies that drive brand awareness, participant engagement, and fundraising growth. This individual will oversee the marketing team within the Brand + Experience department, manage budgets, and collaborate closely with cross-functional teams to ensure that all marketing initiatives align with business goals. The ideal candidate is a creative leader with strong analytical skills, a proven track record of driving marketing strategy and plan and delivering measurable results, with a passion for curing cancer. This role offers a unique opportunity to shape the direction of the company’s marketing efforts and contribute significantly to its success. The Director of Marketing will play a key role in growing Curebound’s market presence and driving long-term growth as we expand our presence.

PRIMARY ROLES + RESPONSIBILITIES

Develop and deliver marketing strategies to drive Curebound Strategic Plan Goals (40%)

Develop and execute comprehensive marketing strategies that support Curebound’s fundraising goals and drive growth including campaigns across digital, social, print, and other media.
Explore creative new marketing plans with new outlets to increase Curebound’s reach
Analyze market trends, customer insights, and competitor activities to identify opportunities and adjust marketing strategies accordingly.
Implement target audiences and tailor marketing initiatives to resonate with diverse customers.
Oversee the planning, development, and execution of integrated marketing campaigns, ensuring consistent experience and measurable outcomes.
Drive online marketing initiatives including SEO, social media, email marketing, and website.
Oversee external communications, including public relations, media relations, and press releases.
Develop and manage the annual marketing budget, ensuring optimal allocation of resources to various initiatives.
Work with the Research and Impact department to deliver comprehensive marketing strategies to address communication, publication, and recruitment goals.
Develop technology strategies to ensure our tools and resources are optimal to achieve our goals.
Establish relationship with PR partner and other vendor partners.

Implement the Curebound brand and experience across all marketing channels (35%)

Work with Sr. Director to develop and implement a comprehensive marketing/brand strategy that aligns with Curebound's mission, vision, and business objectives.
Maintain and enhance brand identity, ensuring consistent messaging, visuals, and tone across all platforms and experiences.
Lead brand positioning efforts, ensuring the brand remains relevant and competitive.
Ensure that the experience of constituents is engaging and meaningful across all platforms

Provide Leadership & Team Management (15%)

Lead, mentor, and grow the marketing team, fostering a culture of innovation, accountability, and performance.
Set clear objectives, performance expectations, and KPIs, and provide feedback and development.
Serve as an industry expert and trend setter. Know the marketing world and what trends and outlets are relevant and exciting.
Serve as the marketing expert within the organization.

Other duties as assigned (10%)

REQUISITE SKILLS + EXPERIENCE

7+ years of experience in marketing, with at least 3 years in a leadership role
Excellent spoken and written communication skills
Non-profit marketing experience preferred but not required
Proven track record of developing and implementing successful marketing strategies with measurable outcomes
Strong knowledge of digital marketing, branding, and campaign management
Excellent leadership, communication, and team management skills
Experience working with marketing tools such as CRM systems (Salesforce), analytics platforms (Google Analytics), and content management systems
Strong project management skills and ability to work independently while holding self and others accountable
Experience managing marketing budgets and tracking ROI
Ability to collaborate effectively with cross-functional teams
Desire to build an integrated marketing strategy for a growing organization
Excited to serve as a resident expert in marketing

KEY TRAITS + QUALITIES

Organized and highly attentive to detail
Highly professional and poised for both internal and external audiences
Clear communicator with ability to give and receive thoughtful feedback
Problem solver that takes initiative to find solutions to help the business
Goal-driven – sets goals and pursues all avenues to achieve them
Passionate about cancer research and Curebound’s mission
Can-do attitude, willing to jump in as needed – self-directed, solution focused, problem-solver
Natural relationship builder –good at building rapport and respect with various stakeholders
Learning attitude – open to coaching, mentoring, and feedback to drive results
Models and fosters behavior that is consistent with the beliefs, values, goals, and objectives of Curebound
We appreciate team members who can balance professionalism with a sense of humor and fun

COMPENSATION

In the spirit of pay transparency, we are excited to share the compensation target for this position, exclusive of additional benefits, is $100K. Final base salary will be determined based on factors such as previous experience, specific skills, and/or education. In addition to these factors – we believe in the importance of pay equity and consider internal equity of our current team members as a part of any final offer.

BENEFITS + PERKS

Hybrid Work Schedule - Enjoy the flexibility of a hybrid work schedule, balancing in-office collaboration with remote work to support your productivity and work-life balance.
Medical Plan : Comprehensive medical, vision and dental for employees, spouses/domestic partners, and dependent children.
401k Match - Boost your future savings with our 401k match, designed to help you grow your retirement fund while you invest in your career.
Holidays + PTO : Enjoy 12 paid holidays, an annual winter break from Christmas Eve through New Year’s Day, along with accrued PTO (12 days in your first year and 15 days thereafter).
Professional Development : We’re invested in your growth. Take advantage of ongoing learning and development opportunities to strengthen your skills and elevate your career.
Cell Phone : $50 monthly cell phone stipend to cover a portion of your expenses.

DEI STATEMENT

Curebound is a proactive equal-opportunity employer. We ensure that all qualified applicants are considered for employment without any discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

We are taking deliberate action to foster an inclusive culture rooted in our organization mission to cure cancer. We embrace a growth mindset, take an expansive approach to what is possible and believe in continuous learning to improve both our organization and ourselves. We focus on behaviors, and we value how we work just as much as we achieve.

Job Type: Full-time

Pay: From $100,000.00 per year

Benefits: