General informationRef # 18607Remote? NoAlly and Your Career*Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?The OpportunityAlly is seeking a passionate public relations professional to join its blossoming external communications team at the manager level. In this role, you will be responsible for utilizing earned media in a purposeful, disruptive, and relevant manner. This role will support the Sports & Entertainment team. To be successful in this role, you should be able to develop, manage, and execute progressive external communications strategies, as well as maintain a strong network of media contacts that can be leveraged to positively increase Ally’s share of voice.Ally work locations are Charlotte NC or Detroit MI - in office role with hybrid scheduleAt this time, Ally will not sponsor a new applicant for employment authorization for this position.The Work ItselfDevelop and implement proactive external communications strategies that support the larger goals of Ally's existing sponsorship portfolioCreate strategic and tactical communications, including plans, press releases, media materials, media pitches, and messaging to support key business initiativesBuild and cultivate strong relationships with client groups and key subject matter experts to enhance the development of appropriate messages and communicationsBuild and sustain productive relationships with key sports business, consumer, and trade publications consistent with Ally's target demographics and respond to inquiries from the press regarding the businessManage external events and work with partners to ensure high standards and excellent quality is delivered in terms of content, environment and logisticsCollaborate with broader marketing team, business partners and agencies to enhance initiativesAnalyze results of key initiatives and propose recommendations to achieve goalsContribute to the effectiveness of the Marketing and PR function, including participating in general departmental deliverables and forums and implementing best practices from the teamThe Skills You BringBachelor’s degree in public relations, marketing, journalism, or related field preferred5+ years of experience in Public Relations requiredIn-depth knowledge of the sports, entertainment, and lifestyle media landscape requiredSound judgement and extensive media relations experience requiredCrisis communication experienceExperience using PR tools and services, such as Cision, MuckRack and MeltwaterOutstanding written and verbal communication skillsKeen attention to detailKnowledge of sports industry trendsAbility to work effectively in a fast-paced environment, managing multiple projects at a timeExcellent computer skills; proficient in Microsoft Office SuiteSocial media knowledgeStrong work-ethic and desire for continual learningHow We'll Have Your Back*Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally’s total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including: * Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting. * Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs. * Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially. * Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts. * Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.Who We Are:Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.Base Pay Range:Emerging: 90000Experienced: 120000Expert: 150000Incentive Compensation: This position is eligible to participate in our annual incentive plan