The Associate Director, Rare Disease Marketing, IQIRVO is a key role on the Rare Disease Business Unit (RDBU)Commercial Team and will report to the Iqirvo Brand Lead. The candidate will lead US marketing initiatives and key promotional activities to help the Iqirvo team achieve near-term revenue goals.
Responsibilities will be focused on HCP marketing, include brand planning, development of brand campaign/image, media, and other key promotional initiatives to support brand growth and new product launch. Included in the scope will be KOL engagement, field and Omnichannel integration, sales data analysis, HCP targeting and segmentation, and marketing budget management. The role will include execution of both personal and non-personal promotional tactics.
Main Responsibilities & Job Expectations
Core Marketing Activities
- Contribute to Brand Planning and Tactical Plan development for Iqirvo
- Support quarterly business review, brand performance measurement and review
- Support development of brand creative campaign for Iqirvo including development of campaign tactics
- Develop strategic training plan with the aim of developing best-in-class Rare disease sales organization
- Lead key initiatives including Omnichannel KOL programs, advocacy plan, etc.
- Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare disease leadership
- Ensure compliant execution of all promotional activities
Cross Functional Leadership / Collaborate with:
- RDBU field leadership to provide support with sales force execution and other business needs.
- Marketing, Patient support & Sales teams on brand promotional development, execution and performance management
- Value & Access team, Sales leadership, TLE team and Training team on brand promotional plan development, execution and performance
- Promotional review committee to ensure compliant development of field resources in line with the strategy
- Incorporate insights from primary and secondary research into development of field promotional tactics
- Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy
- Share leadership responsibilities for bi-weekly cross-functional brand team meetings
Knowledge, Abilities & Experience
- BA/BS in a related field is required; MBA or advanced degree preferred
- At least 5 years of biopharma commercial experience, with at least 2 years of Rare Disease exposure, ideally including launch planning experience
- Strong preference for candidates with pharmaceutical sales experience
- Strong communication and interpersonal skills along with the ability to influence others
- Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously in a matrixed organization
- Demonstrated consistent track record of success
- Strong scientific/medical aptitude, ideally including experience and knowledge of Rare Disease with complex science and reimbursement
- Demonstrated success in project, vendor, and experience managing large budgets
- Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.
- Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
- Excellent written and verbal skills and strong interpersonal communication skills
- Able to work from our Cambridge, MA HQ on a hybrid model including 2-3 days per week on average
- Willingness/ability to travel domestically. International travel may be required
The annual base salary range for this position is $175,000 - $215,000
This job is eligible to participate in our short-term incentives program. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.
The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.