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United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
The Sales Strategy & Enablement, Sr. Specialist role is responsible for working with the Sales Strategy SBU Directors to evaluate, analyze, and access strategy change information to make recommendations and shifts to pricing, promotion and assortment strategies. This role is managed across 2 to 3 SBU’s.
This role is also the point person with the internal business planning and RGM team to build customer and class of trade level trade plans to implement the identified strategy recommendations.
Role Accountabilities and Responsibilities
Insures alignment of strategic trade and brand marketing initiatives across the Category
Lead the annual Customer / Category Planning process, ensuring that all organizational requirements are met from a timing and data integrity standpoint
Provide the detailed analysis required to make recommendations on allocations of Incremental funds to be spent against key corporate initiatives
Ensures efficient management of workflow and information between Category and Field Sales
Coordinate the new product development process for the entire brand life cycle.
Ensure DSMPs are accurate and deployed based on inputs from Sales Analytics and Business Solutions and Category Management
Represent sales in the S&OP process and resolve supply/demand/forecasting issues with cross-functional teams (Demand Planning, Customer Service and Marketing) and communicate accordingly with Sales.
Develop deployment materials for the Sales Playbook (DSMPs).
Education and Experience
Bachelor’s Degree Required
4-6 years’ experience with emphasis on Trade Marketing, Field Sales and Sales Operations within a CPG Headquarters environment.
In depth knowledge of retailer go to market strategies and class of trade /channel dynamics
Demonstrated strong analytical, financial management, business acumen and problem-solving skills
Strong understanding of syndicated data systems and reporting methodologies
Strong communication skills (written, verbal, presentation and interpersonal skills)
Proficiency in Microsoft Office: Excel, PowerPoint
Knowledge of TPM/TPO systems
Experience with customer point of sale data (Circana, Numerator, etc.)
Skills and Competencies
Organizational Influence
Strategic Agility
Action Oriented/Priority Setting/Drive for Results
Decision Quality
Ability to manage multiple projects simultaneously with minimal supervision and direction; ability to work both independently and as a critical member of multiple teams
Sales and marketing insights – ability to deeply understand brand positioning and category dynamics to provide clear & concise direction to field sales in retail implementation of brand strategies
Technical Skills
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Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.For more information on our company, our brands and our culture visit us at