Vonage is a global cloud communications leader that helps businesses accelerate their digital transformation through our fully programmable Unified Communications, Contact Center Applications, and Communications APIs.
Our Marketing Mission: We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social. Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers.
Why This Role Matters
With multiple stakeholders and expectations of quick market acceptance and growth, the successful candidate will have a broad range of skills across traditional product marketing as well as experience in marketing APIs, marketing of OEM or co-brand/white label offers, and marketing to/through/with go-to-market partners like CSPs. As we are building a new category, the successful candidate must have commanding messaging and communication skills to bring the vision to life through compelling thought leadership, champion and evangelize our differentiated position in writing and spoken word, lead content creation and promotional efforts to accelerate awareness, and drive demand across numerous customer categories and personas.
Core to our go-to-market strategy is partnering with CSPs to include them in the new value chain that is being created from exposing and delivering advanced network APIs from their networks to application developers and enterprises to drive future innovations. As such, the successful candidate must have demonstrated success in leading through influence, cross-team project management, and compelling communication skills.
At Vonage, Product Marketing partners from the very forefront of product strategy and owns the full go-to-market motion for all associated products and services. The Director Product Marketing, Network APIs will build and evangelize category messaging and develop go-to-market strategy, plans and content in partnership with communications, product management, sales enablement, integrated marketing, web, and corporate communications to distinguish Vonage and Ericsson in this exciting new arena.
Where You Will Work
Flex Worker - You will have home based days, but can be required to commute to the office for collaboration, customer meetings and presentations up to 3 days a week (exact days to be agreed with your line manager). The address of the office you will be commuting to is 101 Crawfords Corner Road Suite 2416, 4th Floor, Building #2 Holmdel, NJ 07733 .
Sponsorship Not Available - Legal authorization to work in {Country} is required. We are unable to sponsor individuals for employment visas, now or in the future, for this job opening.
What You Will Do
This highly visible role will be responsible for go-to-market strategies, plans, roadmaps, content and commercialization in one of the most critical portfolio areas of both Vonage and Ericsson. A compelling strategist and storyteller, with a maniacal focus on execution, you will help position us as a first mover and develop advanced use cases and applications that bring to life new monetization opportunities for CSPs (Telecoms) and app developers (ASPs) while also engaging enterprises with the untapped opportunities now available through advanced network APIs. You will also have a passion for enablement and ground breaking to ensure our CSP partners are fully ready to evangelize and promote our offerings whether they are white label or co-brand offerings.
- Work closely with internal and external teammates across Vonage, Ericsson and our CSP partners to help refine strategy and go-to-market planning and execution for new Network APIs and new CSP deployments.
- Engage with Product Management and Account Management within both Vonage and Ericsson to understand new products, new business initiatives and other market changes that require evolution in Product Marketing support.
- Liaise with account managers and business development teams to engage, onboard, launch and make successful new CSPs who adopt our API platform.
- Develop thought leadership and category creation materials including: presentations, e-books, whitepapers and use cases; partner to develop product demos, training videos, etc for sales enablement and marketing teams both internally and with CSP partners as appropriate.
- Develop positioning, messaging and value propositions to position Vonage/Ericsson differentiators in the market as well as building this knowledge into our partner and field enablement tools/content.
- Work collaboratively with AR/PR, integrated marketing, demand gen, field and partner marketing for the launch of new products, features, and releases aligned to the target audiences.
- Serve as key contributor to various analyst reports, briefings and submissions as the SME for the core portfolio and participate in industry events as evangelist, spokesperson, trainer and/or facilitator.
- Work collaboratively with global partner alliance teams, product management, engineering and sales to influence the product roadmap.
- Educate Product team of customer usage models, requirements, feedback and customer satisfaction/NPS to measure performance and utilization of existing and new functionality & features.
Required
What you will bring:
- Bachelor’s Degree in Business, Marketing or related field.
- 10+ years in product marketing - ideally with OEM, co-brand or white-label solutions.
- Direct experience working with CSPs (Telecoms).
- Experience working with application developers (ASPs).
- Knowledge of the cloud communications industry (experience with API platforms).
Desirable
- A demonstrated excellence in the Product Marketing function.
- Strong understanding of how partnerships and alliances work to the mutual benefit of Vonage, Ericsson and partner companies.
- Experience marketing solutions via partners, including CSPs and ASPs and to/through/with marketing.
- Experience with partner/alliance GTM models - e.g., ecosystem selling, co-brand, white label.
- Experience with cloud communications space - ideally with API experience.
- Experience in Prd Mktg and/or Bus. Dev. with CSPs (Telecoms).
- Building a category through thought leadership, evangelism, use cases, and customers stories.
- Excellent interpersonal and communication skills, including writing, speaking and listening.
- Ability to consult with business leaders on product marketing and operational issues, trends and challenges.
- Engage with internal and external stakeholders to clarify business and performance expectations.
- Apply judgment to prioritize activity and address the most pressing partner/marketing needs.
- Integrate trends, data and information into forecasts, plans, models and recommendations.
How You Will Benefit
- Medical, Vision, and Dental Coverage.
- Health Savings Account (HSA).
- Income Protection.
- Maternity & Paternity Leave.
- 401(k) Contributions: Pre-Tax, Roth, or After-Tax Roth Options.
- Unlimited Discretionary Time Off.
- Three Paid Volunteer Days a Year.
- Tuition Reimbursement.
- Voluntary Legal Plan.
- Optum Employee Assistance Program.
- Discount on Auto, Home & Pet Insurance.
Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.
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