Sr. Marketing Manager

Powder Mountain is a year-round resort and real estate development project nestled throughout 10,000 acres in the Wasatch Mountains of Northern Utah. Recently acquired by Reed Hastings, Co-Founder of Netflix, Powder is committed to staying uncrowded and independent-and we're revolutionizing the ski industry along the way. Join our mission to spark wonder by creating a unique place that fuses mountain recreation, art, and meaningful connection.
Reporting to Powder's Senior Marketing Director, the Sr. Marketing Manager will lead all marketing efforts for the ski resort, supporting the overall vision for the Powder parent brand, that includes real estate and the emerging art program. The role will focus on marketing plan execution, development of assets and campaigns and is responsible for the daily management of Powder Mountain's on-property marketing team.
Responsibilities:

• Integrated Marketing Strategies : Craft and implement data-driven holistic marketing strategies to drive the
  business and elevate the brand leveraging a mix of digital, email, social media, PR, and traditional marketing
  channels.
• Management & Leadership: Oversee team of three managers across digital, content and events to ensure
  successful implementation and results.
• Brand Storytelling & Content Development: Drive creative storytelling, campaigns, and unique guest
  experiences through concepting, creation, and development of creative marketing assets needed for ski hill
  communications and offerings across digital, web, social, print, etc.
• Audience Development & Growth : Develop, assess, and refine marketing tactics based on carefully developed
  KPIs and learnings.
• Agency Management Support: Serve as the key management and execution touch point with design, creative,
  and implementation partners and agencies.
• Innovative Technology Integration : Embrace technologies to enhance customer experiences, streamline
  operations, and improve marketing effectiveness.
• Community Engagemen t: Develop nuanced communication and marketing strategies that engage our local
  constituents and community.
  Core Goals:
• Revenue Growth : Work collaboratively with a variety of departments to support key business goals and increase
  conversion through messaging, social, events, and on-mountain experiences.
• Elevate Customer Experience : Work with key stakeholders and marketing team members to elevate the
  customer experience for mountain resort guests by leveraging technology, programming and events.
• Increase Awareness & Positive Community Sentiment: Work to increase visibility among new audiences for the
  mountain resort and increase positive community engagement.

Qualifications:

• 5+ years of marketing experience, ski resort experience required
• Collaborative work style - supporting teams and organizational changes
• Exceptional written and verbal communication skills
• Experience with content and asset production
• Detail orientation
• Exceptional project management skills and capabilities
• Ability to work under pressure and handle crisis communication with composure
• Excellent organizational skills and attention to detail
• Ability to move fast, be bold, and thrive in a dynamic environment

Culture:
We're looking for Big-Hearted Champions Who Pick Up the Trash. If you're a passionate, caring team player who strives for excellence-and always tries to do the right thing, even when no one is watching-you'll fit right in at Powder.
Big Hearted - Passion, Caring & Warm, Joyful, Generous
Champions - Team - Not Family, Intolerant of Mediocrity, Tenacious, Seeks Feedback
Who Picks Up the Trash - Does What is Best for Powder and Our Guests, Resourceful, Selfless
Our Commitment to Equality:
Together we are one team, not an "us vs. them" mentality. We are focused on being a progressive employer with pay equity, inclusion, while building diverse teams.
Perks of Joining Our Big-Hearted Champions:

• Health, Vision, Dental Benefits
• 401K Plan and company match
• Employee Assistance Program
• Generous Paid Time Off
• Company provided Life Insurance & Short-Term Disability
• Seasonal Ski & Summer Passes for self, self & dependents + Buddy Vouchers
• Membership to Wolf Creek Fitness Club and Golf Course
• UTA Ski Bus Pass and Employee Shuttle Service
• Powder Mountain Retail/Rental Discount and On-Mountain F&B Discounts
• Powder Mountain Snowsports School Discounted Lessons
• Access to Expertvoice.com, Outdoorly.com and partner discounts.
• Powder Mountain on-snow uniform for specific roles.
• Free On-site Gourmet Employee Lunches
• Flexible and Hybrid Workplace Environment
• New Modern Office with Indoor/Outdoor Meeting Spaces