Associate Director, Commercial Content Strategy

Role Overview
Noom is a digital healthcare company that connects people to content, coaching, community, and clinicians to build healthy habits and promote better living. We're a mission-driven, high-growth organization that's powered by science, technology, and world-class talent.
As the Associate Director of Commercial Content Strategy, you will play a pivotal role in shaping Noom's B2B content ecosystem. Your expertise in nutrition, well-being, and psychology, coupled with your knowledge of payer buyer types, will be essential in helping to shape our commercial story for Employers, Health Plans, PBMs, Channel Partners, Providers and Government. Additionally, you will collaborate closely with our internal Behavioral Science, Clinical, and Product teams to integrate their insights into our content.
What You'll Be Doing

• Develop and execute a comprehensive content strategy that aligns with our mission, brand voice, buyer types, and business objectives.
• Build and manage the B2B "Content Factory," including publishing schedules, analytics and always-on content that supports and engages B2B payer types.
• Partner closely with paid/owned channel partners to help inform distribution/channel strategy to improve content discoverability and user engagement.
• Research, write, and curate comprehensive content that educates/inspires decision makers and influencers on health benefits to weight loss, stress management, GLP-1 medications, and impact on chronic conditions, and overall health cost savings.
• Draft creative briefs and work closely with our internal creative on the development and execution of content strategy
• Collaborate closely with internal behavioral science and clinical teams, as well as external health/industry experts to formulate and regularly update evidence-based outcomes.
• Work with domain experts to ensure all content adheres to regulatory guidelines, disclaimers, and best practices.
• Collaborate with cross-functional teams, including legal, marketing, clinical, and product to ensure content quality and effectiveness.
• Monitor content performance metrics and user feedback to continuously improve content quality and relevance.
• Integrate workflows into content scaling and production processes

What We're Looking For

• Exceptional written and verbal communication skills, with the ability to translate complex information into user-friendly content.
• Proven experience (5-7+ years) in data-driven content creation and management in the health and wellness industry
• Provides thought leadership and direction for marketing solutions.
• Passionate interest in weight loss, psychology-based solutions using CBT, the chronic conditions associated with stress/weight, and the current landscape of programs/solutions to manage obesity and stress
• Experience in leading and collaborating with cross-functional teams (product, analytics, clinical) and Creative to achieve content goals.
• Experience with content creation designed to drive SEO and digital engagement
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Strong understanding of commercial buyer types, how they consume content, their buying cycles, and moments of truth in the decision-making journey
• Passion for solving the obesity epidemic and easing the burden of stress and anxiety
• Familiarity and experimentation with AI content production a plus

What Makes This Job Amazing

• You'll be helping millions of people lead healthier lives every day
• You'll experience huge learning & professional growth opportunities. Noom believes in supporting you; we'll cover the cost of books, courses, conferences... you name it!
• You'll become part of our transparent, high-performing, and close-knit team
• We guarantee you will learn a tremendous amount in a short time. For those who value and excel in transparent, high-intensity, and high-impact environments, there is significant opportunity for advancement.

Base Salary

• The US base salary range for this full-time position is $153,000-$207,000.
• The range displayed on each job posting is based on Noom's estimate as of the date of publication and reflects the minimum and maximum target for the position across all US locations. The actual placement of the candidate within the range is based on factors including but not limited to relevant experience, assessment of functional skills and behavioral competencies, and scope. This range is not inclusive of any discretionary bonus or equity package.

Other Elements of the Rewards Package

• Noom currently offers a comprehensive and generous total rewards package. This package generally includes discretionary performance-based bonus, stock awards, healthcare & retirement benefits, paid holidays, paid time off, disability benefits and various wellness programs, etc.

Location

• By applying to this position you will have an opportunity to share your preferred working location from the following:
• In-office Locations:
• New York, NY, USA
• Princeton, NJ, USA
• Remote location(s): United States.

More About Noom
At Noom, we believe that the individual is the greatest force for good, not just in their health but in unlocking their fullest potential. We apply the same principles inside Noom. Across our dynamic organization, we empower our teams to execute on big ideas and we start and end each day with responsibility to make the world a healthier place. Fortune, Inc., Glassdoor, and Crain's have all named Noom a Best Place to Work including being named on Fortune's lists for Best Workplaces in New York, Best Workplaces in Technology, Best Workplaces for Women, and Best Workplaces for Millennials.
Noom is proud to be an Equal Opportunity Employer, and all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities. To request reasonable accommodation, please email
To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @noom.com email address. Our assessment process includes multiple phone and/or video interview rounds, and we will never ask you for personal payment, require you to purchase equipment, or extend a job offer without the completion of this interview process. If you are unsure about the validity of a Noom job posting on another website, we strongly encourage you to instead apply directly through our website.