Vice President, Regional Marketing, Americas

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Job Title: Vice President, Regional Marketing, Americas

Reports to: SVP of Enterprise and Regional Marketing

Location: San Leandro, CA

Employment Type: Full-Time (Hybrid)

Overview

The Vice President of Regional Marketing plays a pivotal role managing all aspects of marketing, with a deep understanding of building integrated marketing communication plans including reputation, demand generation, customer engagement and enablement programs, in addition to leading and developing a world class regional marketing team. This critical role is a key member of the AVEVA senior leadership team working closely and collaboratively with senior colleagues across the global marketing and sales organizations to maximize marketing performance. This role has direct responsibility and accountability for regional marketing strategy, execution and performance and is the key interface and partner for the marketing organization working with senior sales leadership. They must have the ability to manage live and virtual events, press or analyst coverage, brand recognition, social media marketing, digital and email lead generation activities, channel/partner marketing, and the creation of localized or translated content. The role is also responsible for operational tasks such as regional, market and country reporting, sales enablement, budget management, and third-party partnerships and relationships.

The Team

Reporting directly into the SVP, Enterprise and Regional Marketing, this VP, Regional Marketing will oversee a team of 8 direct reports across regional marketing, lead development and partner marketing with a total organization size of 30 in the Americas.

Key Responsibilities

1. Determine the regional marketing strategy, design and implement an integrated reputation, demand, engagement and enablement plan to support the business go-to-market strategies.
2. Lead a team of regional marketing resources including recruiting, retaining, and developing the team to maximise performance.
3. Work to establish a common campaign framework aligned to the target market / sales segmentation model for the regional marketing function that reflects the needs and interests of the region’s local markets, including localization of global campaigns.
4. Analyze external market trends, competitive landscape, sales addressable market and total addressable market to guide regional priorities with deep understanding of market and competitive environment.
5. Understand and guide the teams on target personas, industries and solutions focus on partnership with portfolio and industry marketing.
6. Shape regional strategies in partnership with regional sales leaders to ensure ongoing agreement on priorities, adjusting to accommodate changing market conditions and emerging opportunities; attend regular sales deal reviews, lead the demand council pipeline reviews, and regional quarterly business reviews, providing recommendations on segmentation and prioritization.
7. Build the regional marketing strategy for the indirect business, including working with the partner marketing ecosystem to leverage our sales and support partners and integration and service partners to increase our reach with co-marketing strategies, as well as build out our developer community.
8. Work with sales, lead development representatives (LDRs), and channel operations to define an end-to-end revenue management process and service-level agreements (SLAs).
9. Create a culture of segmentation and orchestration with the goal of improving customer experience.
10. Forecast, measure, analyse, and report on the impact of reputation, demand and engagement marketing activities in terms of KPIs aligned to go-to-market strategies.
11. Evaluate, select, and manage vendors that contribute to local field marketing programs.
12. Ensure all field marketing programs comply with local data privacy and other regulations.
13. Manage, adhere to and optimize the field marketing budget.
14. Some travel may be required, up to 25%.

Important Working Relationships

1. Executive leadership (e.g., CEO, CMO, CPO, COO, CFO)
2. Sales leadership (regional, partner, presales and enablement)
3. Marketing leadership (e.g., brand marketing and communications, digital and content, portfolio and industry marketing, customer engagement, enterprise and regional marketing)
4. Operations teams (e.g., revenue, partner, sales, marketing)
5. Finance, HR, legal, and compliance
6. Product and commercial leadership

Basic Qualifications

1. Bachelor's degree in Marketing, Communications, or related field
2. 15+ years of marketing experience (ideally within brand building, demand generation, and/or digital marketing)
3. 5+ years of marketing leadership experience (ideally within a software/SaaS organizations)

Preferred Qualifications

1. Proven record of putting customer experience at the forefront of campaign and program planning
2. Successful record of enabling and partnering with senior sales leaders to achieve revenue goals
3. Experience in relevant markets creating and implementing successful marketing programs that engage new prospects, accounts, and customers; leveraging a range of tactics and technologies
4. Record of achieving success metrics
5. Strong leadership and initiative to drive business results
6. Exceptional planning, project, and agency management skills
7. Ability to understand the impact of decisions on other areas of the business
8. Strong listening, information gathering, cultural awareness, and empathy skills for uncovering and defining deliverables, needs, and outcomes
9. Strong objection handling and conflict management skills
10. Ability to gain buy-in and acceptance from senior/executive management for plans and budgets
11. Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation, and spoken formats to various audiences
12. Driven by staying current and experimenting with marketing and marketing technology
13. Readily adaptable to changing market and organizational requirements
14. Highly collaborative team player who thrives in a fast-paced matrix organization and can motivate others
15. Strong influencing skills
16. Understanding of the newest marketing tactics and how to strategically employ them in an overall marketing planning approach
17. Deep understanding of what signals are important to a customer experience and buying process
18. Target segmentation analysis, budgeting, and building business cases for new customer acquisition and customer expansion
19. Understanding of relevant markets and how to support sales in those markets
20. Deep understanding of the B2B sales cycle and how to identify opportunities to maximize revenue growth
21. Ability to clearly articulate a market-specific value proposition
22. A high level of skill in building and leading high-performing teams

Salary Range: $222,900.00 - $371,700.00

This pay range represents the minimum and maximum compensation that the position offers, and final compensation can vary within the range depending on work location, job experience, skills, and relevant educational attainment and/or training.

USA Benefits: Competitive salary; high quality healthcare; 401(k) with 6% employer match; FSA and supplemental insurance; paid parental leave; 20 days PTO with increase for time served; 7 days of sick time; 3 days paid volunteering; flexible lifestyle benefits (commuter plans, backup care, emergency leave and fitness/education reimbursement opportunities).

AVEVA requires all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.

AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify AVEVA at . Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

Come and join AVEVA to create the transformative technology that enables our customers to engineer a better world.