Director, Multi-Outlet Accounts On-Premise – Landry

Position Are you ready for a world of possibilities? You embark on a career journey with the leaders of luxury wines, champagnes and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.

The Multi-Outlet Accounts On-Premise, Landry’s role will establish, develop, and implement MHUSA’s strategic objectives within existing and new Multi-Outlet On-Premise accounts, including mass-oriented dining and hospitality chains across the US. Generate consumer demand for MH products through strategic placement, programming, and high-quality execution in priority accounts.

Candidates preferred residency is in one of the following cities: Chicago, IL, Houston, TX

Job Responsibilities

Segment Strategy

• Translate MHUSA strategic priorities into strategies, standards, tactics, and processes to manage existing and win new high-potential accounts
• Provide input to Brand teams to identify and prioritize programs/events and select priority accounts to activate for each subchannel in this segment
• Provide input to MOA Off- and On- Premise Leads to develop each subchannel’s national programming calendar, and set standards / guardrails to convey on-brand messaging designed to enhance applicability to Multi-Outlet Accounts (MOA) accounts and consumers
• With support from Commercial Finance and Commercial Insights, select brand & subchannel programs to activate within priority accounts during the business planning cycle to increase return on investment

Demand Creation

• Oversee Multi-Outlet Accounts – Account Leads in the segment to:
• Translate brand and subsegment strategies into account-level plans
• Implement each area’s plans to deliver defined targets and performance metrics
• Establish standards of execution, ensuring alignment and communication of deliverables, key dates, critical metrics, etc.
• Coordinate execution of local marketing and programming activities in liaison with all key team members (Brand, Trade Marketing, Field Marketing, Channel Programming), ensuring timely delivery of marketing plans and programs
• Personally develop, manage, and grow relationships with the highest priority HQ accounts in the channel, ensuring customer satisfaction, support and coverage expectations are exceeded
• Communicate segment priorities, activities, standards to leads, who will liaise with Distributors and ensure in-market execution
• Champion an environment that promotes rigorous tracking and analysis through, in market visits, technology, external and internal data sources (Business Intelligence, Commercial Strategy, etc.) for ongoing evaluation and communication of program performance to inform future planning

Budget Management

• Set segment revenue and margin targets by state (and city if needed) and allocate A&P and other resources to support this target
• Ensure adequate resources are allocated to grow and drive consumer pull for Emerging Brands
• Effectively plan and manage budget allocations to markets to achieve accretive value and return on investment, operating within budget parameters (A&P, FTT, T&E) to deliver target / above target market profit performance
• Recommend adjustments for VAPs, POS, local activation dollars and Human Resources as necessary to enable/ benefit market execution and enhance profit contribution
• Communicate budgets and targets to Distributor Management leads
• For in-year plan/budget adjustments:
• Reallocate volumes and budgets across states with feedback from key Market leads on the feasibility
• Provide input to other Subchannel leads and Distributor Management Leads on feasibility and implications of reallocating budgets across subchannels and account segments
• Provide input to Commercial Finance and Commercial Insights to develop and review return on investment metrics for national programs

Profile

Relationship Management

• Manage highly complex, collaborative internal relationships with functional leaders in Finance, Brand Marketing, Trade Marketing, Field Marketing, Channel Programming, Distributor Management, Commercial Enablement teams, IT, etc., including:
• Collaborating closely with State/Market Leads as needed to ensure distributor-led activation, manage distributor order taking and get distributor feedback on program and account performance to inform strategy and priority-setting
• Soliciting Commercial Insights support to analyze, interpret and apply syndicated data insights to the program development process (national and local), and communicate information to key partners to advance data-driven decision making
• Partnering with Trade Marketing and Program Development to provide input on the national programming calendar for the subchannel and effectiveness of current programs with Enablement team
• Raising high-priority local events that may not align to a subchannel to Trade Marketing / Special Projects from Market Specialists
• Providing input to IT on tools and systems required to simplify processes and reporting
• Facilitate alignment and agreement across a variety of internal and external groups with potentially conflicting interests

Organization Development

• Lead, manage and coach team members to ensure coordination, performance reviews, team member development and career growth
• Demonstrate empathy via 360 feedback to learn about behaviors towards subordinates and how it affects their performance
• Recap performance and progress with functional teams on a regular basis

Education:

Bachelor’s degree required; MBA preferred.

Professional Experience:

15+ years of professional experience with sales and marketing in wine and spirits

Practical/Technical Knowledge:

• Builds strong relationships and delivers customer-centric solutions
• Strong sales background
• Self-starter and competitive attitude
• Extensive understanding of consumer expectations within the geography
• Ability to apply knowledge of key business issues to effective sales pitches & strategy-setting
• Well-developed experience analyzing return on investment and budget management
• Highly effective influencing and partnering skills, strong knowledge of sales techniques
• Refined communication & presentation skills
• Excellent analytical ability; effectively interprets & applies syndicated data insights
• Able to work with all levels of the organization
• Overall velocity, distribution growth
• Account or Channel sales growth
• Execution of agreed-to account program calendar / consumer experiences
• Customer satisfaction
• Improving return on investment of the assigned budget

Additional Information

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.