Become a part of our caring community and help us put health firstHumana’s Marketing organization is seeking a Senior Business Intelligence Engineer, Measurement Strategy & Marketing Performance to join the team. The Measurement Strategy & Marketing Performance role reports directly to the Director, Technology, Measurement, & Optimization, responsible for executing the measurement strategy for the organization and individual campaigns in alignment with organizational leadership and Humana standards. This role works closely with Marketing & Product Analytics teams to provide data-driven guidance for marketing efforts. The ideal candidate will have the ability to provide guidance on performance measurement, KPIs, test and learn plans, including A/B testing, to optimize campaign performance as well as the ability to gain deep insights into customer behaviors, market trends, and campaign performance.Key Role FunctionsWorks with Campaign Manager and Campaign Strategy roles to define the measurement approach for each campaignWorks under the direction of the Technology, Measurement, & Optimization Lead to define the measurement strategy for the organizationWorks with the Marketing & Product Analytics team, who provides detailed data and analysis, to determine how data analytics apply across campaigns and how the latest analytics to inform marketing effortsExecutes the testing efforts for the organization across customer segments and products to improve the effectiveness and efficiency of marketing campaigns and strategiesConducts performance measurement of campaigns to determine how effectively they meet predefined goals and contribute to overall business objectivesStructures, processes, and interprets key metrics and performance levers for the omnichannel process, including campaign analytics, effectiveness of cross-channel content, and closed loop measurement and regularly makes recommendations for improvementUse your skills to make an impactRequired QualificationsBachelor's degree in marketing, business, finance, analytics or other related5+ years of experience conducting marketing performance measurements2+ years of project leadership experienceExperience with business intelligence platforms (e.g., Tableau, Power BI)Experience analyzing data to solve a wide variety of business problems and create digestible data visualizations that drive strategic direction for executive level leadershipAbility to engage, educate, influence, and guide others at all levels on the power of data insightsStrong mathematical skills to analyze complex data sets of marketing performance and derive actionable insightsHighly proficient in excel & powerpoint, and possess excellent communication skillsProgressive levels of responsibility within a fast-paced marketing environmentMust be passionate about contributing to an organization focused on continuously improving consumer experiencesPreferred QualificationsMaster’s degree in marketing, Communications or BusinessAdvanced Degree in a quantitative discipline, such as Mathematics, Economics, Finance, Statistics, Computer Science, Engineering or related fieldFamiliarity with digital marketing platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud, etc.)Prior health insurance industry experienceUnderstanding of marketing metrics and program measurementAdditional InformationTo ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggestedSatellite, cellular and microwave connection can be used only if approved by leadershipEmployees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA informationHumana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:Health benefits effective day 1Paid time off, holidays, volunteer time and jury duty payRecognition pay401(k) retirement savings plan with employer matchTuition assistanceScholarships for eligible dependentsParental and caregiver leaveEmployee charity matching programNetwork Resource Groups (NRGs)Career development opportunitiesOur Hiring ProcessAs part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.Scheduled Weekly Hours40Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$78,800 - $108,500 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of BenefitsHumana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.About usHumana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.Equal Opportunity EmployerIt is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our