About the Position:
The healthcare landscape has dramatically evolved during the last several years. Consumers expect to have more control over their information and care decisions in a personalized and accessible environment. To be successful in this space, it is imperative Abbott creates a best-in-class customer experience through a leading digital ecosystem that is personalized and builds trust across all of Abbott’s channels.
Our Diabetes Care division has a pipeline with products that are squarely focused on the consumer. With revenue of >$5B in 2023, it is a global leader in providing life-changing technology for the management and treatment of people living with chronic conditions including Diabetes.
As Global Content Solutions Lead , this position reports to the Global Content & Channel Director and will be responsible for leading the strategic development of CRM and Content Automation Solutions. The Global Product Owner of CRM and Content Automation will provide expertise, vision, and leadership to define and implement Customer Relationship Management (CRM) and Content Automation Solutions to build a long-term customer experience with our Brand. This role will provide strategic direction for tools and technology to support the implementation and execution of the customer relationship and content automation campaigns strategy.
Key Responsibilities:
- Responsible as a Global Product Owner for FreeStyle Libre (FSL) CRM & Content Automation to provide a standardized CX across the channels.
- Translate roadmap and vision into actionable tasks.
- Be visionary, analytical, resourceful, and detail-oriented.
- Proven track record of excelling in a fast-paced environment and managing various stakeholders cross-functionally, both internally and externally.
- Ensure integration with all the Channel Solutions available and alignment with the overall brand strategy.
- Partner with internal and external resources to support company, division, and brand goals and maximize margin on tactical needs.
- Identify Customer lifecycles and partner with GMI to develop key customer segments.
- Develop an automated process for reporting CRM and Content Automation campaigns.
- Provide learnings and insights to keep improving the CX.
- Partner with IT to develop and implement a technology roadmap suited to support the needs of the business regarding data/address hygiene and database analytics.
- Collaborate with the direct team to audit, develop, establish, and maintain appropriate controls and processes to ensure proper levels of data/address hygiene.
- Provide ongoing innovative solutions for business improvements, issues, and needs.
- Create an operating environment and establish performance standards that result in industry-leading customer relationship and content automation solutions in a “test and learn” culture.
Qualifications & Skills:
- 8+ years of experience in CRM/Content Automation Solutions, digital marketing, or a similar role.
- B.A. or B.S. degree in Marketing or a related field required; MBA preferred.
- Experience in developing and executing CRM & Content Automation Solutions.
- Management and database operations experience with positions of increasing responsibilities.
- Strategically and analytically capable to match day-to-day execution requirements.
- Excellent written and verbal communication skills.
- Demonstrated ability to collaborate and influence with people outside your immediate team.
- Ability to craft business cases to influence and advocate with different cross-functional partners.
- Deep expertise and knowledge of CRM & Content Automation tools (Hubspot, Marketo, Adobe, SalesForce, Selligent).
- Proven track record leading successful teams and projects.
- Ability to manage multiple projects, prioritize, and meet tight deadlines in a fast-paced environment.
- Ability to collaborate effectively with global stakeholders across multiple time zones and non-traditional work hours.
Working At Abbott:
At Abbott, you can have a good job that can grow into a great career. We offer:
Training and career development, with onboarding programs for new employees and tuition assistance.
Financial security through competitive compensation, incentives, and retirement plans.
Health care and well-being programs including medical, dental, vision, wellness, and occupational health.
Paid time off.
401(k) retirement savings with a generous company match.
The base pay for this position is $144,100.00 – $288,300.00. In specific locations, the pay range may vary from the range posted.
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