Vice President Digital Marketing and User Acquisition

Vice President Digital Marketing and User Acquisition

About You

• You’re a driven individual with a constant desire to propel the business and grow your capabilities, bringing the following to the table:
• Bachelor’s Degree or higher
• Minimum 7-10 years’ director- or VP-level experience leading a digital marketing team for a B2C/DTC ecommerce business
• Expertise in growth marketing, including paid media (search and social) and influencer marketing; exposure to or experience in OOH and streaming media
• Ability to collect and report performance data
• Experience in and comfort with managing external agency partners
• Excellent planning and communication skills
• Comfort with adapting to change and an ability to multitask and handle workload effectively to meet deadlines

Responsibilities

• At the end of the day, you’re owning our approach to driving brand awareness and customer acquisition
• You’ll devise effective means for filling the funnel with engaged, qualified visitors
• You’ll work closely with the CMO and our top-notch performance marketing agency to build the optimal portfolio of acquisition channels, activities, and creative, all the while refining our audience targeting
• Develop growth marketing strategies, including paid search and paid social, and work with agency to ensure successful implementation
• Hire and lead a team of high-performing, growth-driven marketers
• Work with internal and agency resources to create digital campaigns and content
• Create budget and KPIs; track and report performance, refining and reapplying budget based on business results
• Analyze performance data in conjunction with agency resources
• Play a significant leadership role, working with key team and cross-functional partners in driving the business, contributing ideas and insights to drive continuous improvement
• Stay abreast of industry trends, factoring new developments into Baliston’s marketing and ecommerce strategy

Company Information

At Baliston, we're leveling up the shoe game. Our 100% recyclable, bio-based shoes are an evolution of Design, Comfort, Technology, and Sustainability. We build footwear that moves us forward. Join the movement.