About Northern Trust:
Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.
Northern Trust is proud to provide innovative financial services and guidance to the world’s most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.
Overview
NTAM is seeking an experienced, strategic-minded Director, Marketing Analytics and Data Strategy to join our global marketing team. This leader will increase marketing’s efficiency and establish a foundation of excellence by building and continually improving our processes, data, infrastructure, access, and measurement.
Reporting to the Global Head of Digital Strategy & Performance Measurement, you will be responsible for managing the marketing, technology & data integration process – to enhance the overall efficiency and effectiveness of our marketing efforts in driving our strategic priorities. Your mission will be to push our data, analytics and operational maturity through the proactive development and implementation of new processes, tools, automations, optimizations and technology.
The ideal candidate will have a proven track record of successfully leading a B2B marketing analytics, operations or strategy function, and commands strong leadership and communication skills. You will be comfortable advocating and collaborating across our business to influence the integrations, gather critical information and secure technical resource allocation for the operations and performance measurement roadmap.
Responsibilities
Foundation & Framework
- Define the marketing operations and performance measurement vision, roadmap and strategy for intelligent data-driven decision-making and operational excellence.
- Learn the systems, processes, and vendors that power our tech stacks and become an expert in where all data, reporting and analysis lives for Marketing.
- Work with marketing team members to outline business objectives and success criteria and fine-tune activities to help the team exceed expectations.
Process Development & Management
- Develop, map and document key marketing workflows, handle marketing data, analyze performance, and align cross-functionally with stakeholders on gaps and optimizations in the current processes.
- Ensure data quality, integrity and security by establishing and enforcing best practices for data collection, storage, processing and analysis.
- Create and maintain streamlined reporting processes, ensuring timely and accurate delivery of marketing metrics and insights to stakeholders at all levels.
Collaboration
- Drive evolution amongst our people, processes and tech by enabling operations at scale and driving automation efforts.
- Collaborate directly with other key leaders in Marketing, Product, Data, Engineering and other teams to align marketing initiatives and results with established business goals.
- Manage relationships with external service providers, agencies, and vendors ensuring effective and efficient support, integration solutions and risk management.
Data Management & Governance
- Establish standardized processes and best practices for data governance, while maintaining current databases to ensure accuracy and proactively address issues with deliverability, automation or data quality.
- Acquire, clean and transform data from various sources, ensuring data quality and suitability for advanced analytics, and identify areas where automation is an opportunity.
Technology
- Lead marketing tech projects and key initiatives focused on the selection, implementation, configuration, integration and optimization of marketing technology and tools to streamline marketing operations and delivery of performance results.
- Identify funnel optimizations, select new technologies and improve data workflows to help marketing drive demand and the sales pipeline by identifying what works (or what doesn’t).
Measurement & Reporting
- Utilize data and analytics to measure the performance of marketing campaigns, make data-driven decisions, and provide insights to inform future strategies and optimizations across campaigns and channels.
- Construct, manage, and communicate detailed reports, visualizations, dashboards and other tools to effectively communicate findings, provide business insights and demonstrate marketing impact.
- Track and report on marketing metrics, campaign performance and marketing-sourced leads across the entire funnel, from lead acquisition through retention.
Insights & Optimizations
- Regularly advise key partners across marketing, sales, finance and the executive team on marketing performance to ensure cross-functional alignment on the best possible data-driven marketing strategy.
- Work with analysts and broader marketing team to optimize marketing activities based on performance and identify areas for testing and improvement.
- Optimize lead scoring, lead flow and distribution methodology to ensure quality leads are passed to our Sales teams for qualification and increased efficiencies and conversion rates.
Qualifications
- Bachelor’s Degree.
- Minimum 10 years in marketing operations/analytics within the financial services industry or B2B.
- Expertise in SQL and strong proficiency in data analytics tools such as GA, Python, and R.
- Experience with tech & data visualization tools (e.g., Tableau, Power BI, Salesforce).
- Strong familiarity with marketing systems, automation platforms and tools (Marketo, Hubspot, Salesforce, etc).
- Ability to solve complex business problems, think from first principles and build scalable processes.
- A good understanding of database structure, data hygiene, analytics and attribution.
- Experience using data and metrics to measure impact and determine improvements.
- Demonstrated experience owning and running the governance for marketing data.
- Ability to manage multiple projects at the same time in a fast-paced environment.
- Technically capable, an excellent communicator and a desire to improve operations and processes.
- Working knowledge of GDPR regulations.