Sr. Marketing Manager, Partner & Customer
About Adaptiva
Adaptiva is at the forefront of endpoint management innovation. We work with the top global organizations to automate patching and software delivery to help them improve security and increase efficiency.
We pride ourselves on being a great place to work, driven by our relentless pursuit of product excellence and customer satisfaction. Our mission to deliver sophisticated and effective solutions is more than a mantra - it's the cornerstone of our values. At the heart of our success lies a culture of innovation, where collaboration empowers our employees to do their life’s best work.
Hundreds of today’s largest global organizations choose Adaptiva to increase operational efficiency, reduce risk, and maximize patching velocity across millions of endpoints.
The opportunity
We are looking for a Sr. Marketing Manager, Partner and Customer Programs.
You'll be at the forefront of our partner and customer marketing, driving strategies that elevate our brand and expand our market presence. This dynamic role offers the opportunity to lead innovative marketing campaigns that captivate our audience and highlight our products in the cybersecurity and endpoint management space. You'll work closely with partners and customers to develop branded initiatives, leveraging joint strengths to amplify our reach and impact.
Collaborating with partners, customers, product experts, designers, and sales, you'll create engaging content that supports our campaigns and showcases our unique value proposition. If you're passionate about strategic marketing and partner collaboration, and eager to make a significant impact in endpoint and vulnerability management, this role is perfect for you.
This role will excite you if:
- You have a keen ability to build strong, collaborative relationships with partners and customers, leveraging their unique strengths to create mutually beneficial marketing initiatives that drive growth and customer satisfaction.
- You excel in creating tailored marketing strategies that address the specific needs of different customer segments and industries, ensuring our messaging is relevant, impactful, and drives customer loyalty and retention.
- You’re a natural storyteller and can translate industry trends and technical concepts into compelling narratives that highlight our products' strengths. Your clear and concise communication style ensures our messaging is straightforward, value-driven, and optimized across various channels, from sales materials to digital content.
- Your project management skills are second to none, enabling you to meticulously plan and execute campaigns that achieve measurable success, backed by a robust strategy, competitive intelligence, and stellar content.
Responsibilities:
- Develop and Execute Marketing Campaigns : Lead the strategy and implementation of marketing campaigns for both partners and customers.
- Create Case Studies: Collaborate with partners and customers to produce compelling case studies that highlight our product strengths.
- Manage Customer Review Programs: Oversee customer review programs to support G2 reviews, Gartner Peer Insights, and award campaigns.
- Enable Sales and Partners: Keep the Sales team updated on key partnerships and develop sales-enablement kits to support the selling process. Support partners with sales enablement materials.
- Support Product Launches and Events: Assist with product launch and campaign activities, including tradeshows, events, and technical sales training.
- Develop Supporting Content : Create and maintain presentations, guides, web content, reports, and blog posts to support the customer journey and enable partners to make informed decisions.
- Promote Partners and Content: Collaborate with internal marketing teams to execute partner and customer marketing plans across multiple channels.
Requirements
- 7+ years of demonstrated experience in B2B marketing.
- Bachelor’s degree in business administration, marketing, journalism, software engineering, marketing, or related field.
- Experience with enterprise software products.
- Your written and oral communication skills are superb, and you can explain complex concepts clearly for a variety of audiences.
- Team player that works well in collaborative situations with geographically dispersed teams.