Marketing Communications Manager

The HORIBA Group of worldwide companies provides an extensive array of instruments and systems for applications ranging from automotive R&D, process and environmental monitoring, in-vitro medical diagnostics, semiconductor manufacturing and metrology, to a broad range of scientific R&D and QC measurements. Proven quality and trustworthy performance have established widespread confidence in the HORIBA Brand.
Inspired by our unique motto, "JOY and FUN," we focus on social responsibilities by building state-of-the-art products for scientific advancement; especially for protecting health, safety, and the environment. "HORIBARIANs," the HORIBA employees all over the world, look forward to working with additional creative and entrepreneurial self-starters. To learn more about our unique culture, visit our culture page.
ESSENTIAL FUNCTIONS:

1. Develop, execute, measure and optimize integrated marketing communications plans and tactics to effectively promote new products, technologies, and markets
2. Use data analytics to create targeted MarCom campaigns with the intent to create incremental revenues.
3. Monitor and implement changes for SEO and Google AdWords
4. Work with Product and Market managers, on the development and maintenance of marketing communications plans including messaging and creative communication channels
5. Act as the main point of contact for all marketing product owners in the execution of promotions
6. Manage outside marketing agencies and consultants; define business objectives and leverage these opportunities to deliver additional sales and new leads
7. Develop the yearly Marcom calendar for all product lines and market fields
8. Evolve MarCom toolkit and process to be more efficient, drive greater action and better leverage technology
9. Issue different type of Marcom reports like leads by source, campaign return, opportunity creation and others
10. Develop and monitor annual Marcom budget

JOB RELATIONSHIPS:
Interfaces with management, field sales, prospects, customers, manufacturing, customer service and sales administration team and other global offices.
DECISION-MAKING AND PROBLEM-SOLVING:
Ability to analyze and interpret analytic reports, create reports and make recommendations for continuous improvement. Consulting product managers, applications scientists, and sales to develop the appropriate content for marketing campaigns.
QUALIFICATIONS AND REQUIREMENTS
Five plus year experience working in Marketing Communication field
Superior working knowledge of software packages such as: Salesforce, ServiceMax, Pardot and premium SEO software: BrightEdge or Conductor.
Working knowledge of Google AdWords and Google Analytics
Proficient in MS Office 365 (Word, Power Point & Excel)
Professional, dynamic presence and the ability to communicate with people at all levels
Excellent written and verbal skills
Strong interpersonal, oral and written communication skills
Attention to detail
Excellent time management skills, ability to multi-task
Works well in a team and independently
Negotiation skills
Technical aptitude in the scientific instrument industry
Education and / or experience
Minimum Bachelor's degree, MBA preferred, from a college or university. Life Sciences experiences preferred. Five plus years working with Analytical Instruments, Spectroscopy preferred.
Compensation Package:
HORIBA Instruments offers a competitive compensation package that includes a 401(k) plan with match; employee group dental, vision, life, and disability (short and long-term) paid for by the company; medical insurance, family dental and vision insurance, and supplemental life insurance available with reasonable employee contributions; employee assistance program; paid holidays, vacation, and sick time; flexible spending accounts; and educational reimbursement and commuter benefit programs.
If you are an individual with a disability and need an accommodation during the application/hiring process, please call (732)494-8660 for assistance. HORIBA will provide reasonable accommodations, upon request, to support individuals with disabilities to be able to participate in the hiring process. HORIBA is committed to making our workplace accessible for individuals with disabilities.
EEO/Affirmative Action/Veteran Status/Disabilities.