Overview
Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. And these are the qualities that our global team embodies every day as we pursue one shared bold mission: to ignite the true potential in every athlete.
We know that great people are what makes our brand great. We know that teams who bring a variety of skill sets, experiences and perspectives to challenge the status quo and create game-changing product means we are doing right by the athletes and coaches we serve. And that’s why we work with each member of our team to help them dream, discover, grow and realize their own full potential.
Evolving the sports world and being the best partner for players is no small task. We are continually looking to add hard-working, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Join us.
What You'll Do
The Footwear Marketing Manager is responsible for developing and executing a marketing strategy that positions Wilson as a leader in both performance and sportstyle Footwear. They will lead marketing efforts to generate demand and will implement marketing mixes to increase brand awareness, influence consumer engagement, and drive business results.
Specific responsibilities include, but are not limited to:
- Define and implement marketing strategy for Wilson Footwear
- Oversee all Wilson Footwear marketing campaigns to drive successful product launches, Sport 360 initiatives and evergreen collections
- Shape a complementary marketing mix that drives awareness and conversion (Media, PR, Retail, Social Media, Affiliates, Influencers, Content, Events, and Seeding)
- Build a consumer acquisition plan that brings new consumers into the brand funnel
- Drive meaningful and disruptive awareness for Wilson Footwear
- Collaborate with creative leads on campaign development; maintain brand consistency across all activations
- Actively engage in Proto-Reviews and Product Meetings as required
- Co-lead the planning and management of the annual marketing budgets for respective category
- Collaborate with Wilson Business Unit Marketing leads to integrate Footwear into plans and creative assets, driving cohesion and maximizing existing equity, relationships, reach, and scale
- Work in concert with Apparel Marketing, Retail Marketing, and Community Marketing leads to drive awareness and increase traffic to Wilson DTC
- Team up with the Partnerships & Collabs team to identify potential capsule collections, bundles, etc. to help drive awareness and brand heat.
- Use and analyze data to identify trends, optimize campaigns, and measure performance, create actionable insights, identify gaps Report
- Own regular marketing KPI reports and present high-level overviews to organizational leadership
Compensation: 100K-120K + 10% bonus opportunity
What We're Looking For
This role requires a bachelor’s degree plus 5+ years of experience in Marketing or a related field (sports industry is a plus) or an equivalent combination of experience and education.
Additional requirements should include:
- Significant interest, passion or experience in sneaker culture and tennis
- Intimate understanding of traditional and emerging marketing tactics/channels
- Sophisticated Consumer Mindset; In-depth knowledge of current and emerging consumer trends
- Master collaborator with a proven ability to connect, align and enroll key stakeholders
- Excellent written/verbal communication skills
- Budget management skills; Proven ability to work with limited resources and budgets
- Self-motivated with confidence to take initiative & ownership
- Hyper efficient and organized with proven ability to effectively manage multiple projects in a dynamic environment
- Ability to think creatively and innovatively
- Professional judgment and discretion that comes from years of experience in the field
- Analytical skills to forecast and identify trends and challenges
- Available to travel approximately 25% of the time, including weekdays, weekends, and evenings as required by events and business needs
Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.