Brand Manager

Shape the future with us. And also your own.
As a driver of innovation, Viega is one of the most important technology leaders in the installation industry. We develop intelligent systems and integrated digital solutions. Quality is incorporated into everything we do. We believe that this is about much more than supplying pipelines. We turn spaces into living rooms: More comfortable. More intelligent. More secure. More sustainable.
Support us as:
Brand Manager
Job-ID: 15128; Location(s): Broomfield, CO
JOB DESCRIPTION SUMMARY
The Brand Manager is responsible for leading the marketing strategy development and executing national, regional, local and digital campaigns to drive business growth for the Viega LLC brand throughout North America. This role will work closely with cross-functional teams to lead and execute opportunities, recommend solutions and implement programming to drive the business.
JOB DESCRIPTION DETAILS

• Leads the execution of campaigns and communications to develop brand growth and engagement across North America. Channels include: paid media, digital, social, email, events and trade shows.
• Develops and manages marketing strategies that align with sales leaders' goals to support growth for commercial, industrial and marine verticals.
• Analyzes mid- and post-program data; recommends and implements changes to optimize programming.
• Creates and manages marketing strategy to support the launch of Viega Experience Centers; develop a continuous strategy to help promote VEC services and create awareness.
• Leverages Customer Market Insights data to drive communication across the customer journey to various key audiences.
• Provide strategic direction to the internal design team and external agency network (includes writing creative briefs, evaluating programs and creative, and problem-solving).
• Works cross-functionally with internal and external teams to ensure a consistent brand experience across all Viega LLC marketing efforts.
• Proactively shares relevant data and results with key stakeholders.
• Develops and maintains marketing budget.
• Actively manages and provides strong leadership to direct reports - including hiring, onboarding, training, performance and talent management, timekeeping and related processes, and engagement.
• Attends meetings as required and/or assigned
• Performs other duties as required and/or assigned
• Requires travel up to 50%

REQUIRED QUALIFICATIONS
Knowledge, Skills and Abilities

• Strong business acumen. Understand the P&L and how marketing metrics relate to financial performance.
• Strong analytical skills with the ability to gather and interpret data, turning data into insights and insights into action plans. Ability to find alternative data sources when data is not available.
• Ability to recommend investments based on business fundamentals and marketing principles.
• Ability to provide strategic direction for program and creative development, including briefing, program and creative review.
• Understanding of advertising claims and ability to evaluate risk.
• Ability to effectively communicate with all levels of the organization, both verbally and in writing and effectively present in front of customers.
• Ability to solve problems and execute innovative solutions.
• Ability to manage multiple projects and timelines.
• Proficient in the use of common office equipment and software - including: computers, printers, Microsoft Word, Excel, Outlook, PowerPoint.

Education, Certification/License & Work Experience

• Bachelor's Degree in Business Administration/Marketing required.
• MBA preferred.
• 5-7 years of marketing experience with 3+ years in a general management function (e.g. brand or product management) and 5+ years in a B2B marketing role required.
• Prior work experience leading large (multi-million dollar advertising) campaigns -with a mix of on and offline tactics - required
• Trade show and event experience preferred.
• Trades/Industry experience preferred.

Equivalent combinations of education and experience may be considered.
Total Rewards Package :
Compensation

• Base: $85,000.00 to $120,000.00 annually, based on specific compensable factors including, but not limited to education, work experience, and geographic market.
• Bonus: This role will be eligible for participation in a discretionary annual bonus program, pursuant to which an employee may be awarded a percentage of their salary based on the company's performance and their own individual performance.

Benefits

• Medical, Dental, Vision
• Wellness Program
• Health Savings Account (HSA) with a company contribution
• Voluntary Benefits (Life, AD&D, Disability)
• 401(k) retirement plan with a 7.5% company contribution
• Time Off Programs - 22 days Paid Time Off (PTO), 9 Company Holidays, 2 Volunteer Days

Application Window

• Posting date: 10/14/2024
• The application deadline for this job is: 11/10/2024

Your contact person:
Lauren Stauffer
#LI-LS1
The future needs people like you to shape it.
Apply to Viega now.
Nearest Major Market: Denver