Amazon Global Selling has been helping Taiwan businesses increase sales and reach new customers around the world. Our mission is to educate sellers how to become successful sellers on Amazon, to help them understand the potential benefits to their business by reaching the world of customers through selling on Amazon. We would like to seek a highly motivated, customer-focused, creative thinking, data-driven and action-oriented professional to join our marketing team to drive the awareness of Amazon global selling Taiwan for prospects and Sellers.
As a Product Marketing Manager, you will have the opportunity to define the strategy for how we communicate to our Sellers about global selling solutions. You will help us define our positioning and messaging to Sellers, creating the most compelling content to help businesses understand our value proposition, and building the right programs to increase awareness and adoption of global selling solutions.
Key job responsibilities
- Own the development of value propositions, core content, marketing, and go-to-market strategies for global selling solutions.
- Craft and develop compelling audience-specific messages and tools (product videos, customer success stories, whitepapers, presentations, how-to guides, etc.).
- Own and curate website content; test messages and experiences to optimize for education and customer engagement.
- Work with the product management team to distill key functionality and benefits into core product marketing messages.
- Identify and execute on breakthrough product marketing activities that reach the target audience effectively.
- Develop content roadmap for website, blog, and social media sites.
- Develop and launch Seller success program (Seller testimonials, case studies, video case studies) including strategy, process, and ongoing execution.
- Work effectively across Amazon Global Selling with groups such as sales, business development, UX, and product management to achieve business goals.
A day in the life
You will work closely with the global selling product management team, third-party Sellers in Taiwan, and Amazon Global Selling Asia. To be successful in this role you will need to be an innovator, communicator, influencer, and problem solver. You will need to be highly analytical, think and act fast, and be apt at finding creative solutions to complex problems.
About the team
Amazon Global Selling’s vision is to transform global ecommerce by bringing selection from around the world to customers anywhere in the world, enabling worldwide selection with high quality and competitive price. We build solutions to educate and help third-party Sellers to sell globally.
Minimum Requirements
- 2+ years of professional non-internship marketing experience.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience using data and metrics to measure impact and determine improvements.
- Experience with onsite marketing, lifecycle marketing, and digital advertising.
- Knowledge of HTML, XML, and Excel.
- Experience leading cross-functional teams to establish strong partnerships with demonstrable results.
