UA Performance Marketing Leader

Gala

Gala is creating entertainment that empowers on the blockchain. Across our family of brands, including Games, Music, Film, Blockchain and VOX, we're empowering creators and fans to build the future of entertainment.

Powered by talent from around the globe, we believe in making bold moves to create products that have never been seen in the marketplace. Gala was founded by Eric Schiermeyer (gaming legend and co-founder of Zynga) and ever since Gala has grown to be a leader in Web3 entertainment.

Under the Gala brand, we have a growing roster of reputable partners across Gaming and Entertainment, including DreamWorks, AMC, and NBCU. Plus, legendary game developers Peter Molyneux and Will Wright and music greats like Snoop Dogg, Ice Cube, Kings of Leon, and BT.

Our values are based on openness and ownership and the ability to deliver games, experiences, and opportunities to people worldwide. We are breaking down barriers to bring our communities joy, entertainment, and real-world value.

At Gala, we work with flexibility; we have a great time with our colleagues and love getting things done. While working here, you'll imagine and create new and exciting things for the world to enjoy. Your talents and efforts will improve our audiences' lives in the real world.

And this is just the beginning…

The Role

We are looking for an experienced UA Performance Marketing Lead to drive our growth and user acquisition efforts. This role is critical for executing high-impact strategies, scaling our user base, and optimizing our marketing spend. You will be responsible for leading a team and collaborating with cross-functional teams to grow our business through strategic initiatives and partnerships while managing and overseeing P&L. The ideal candidate is both analytical and creative, with a proven track record in performance marketing and managing business growth.

We are seeking visionary business leaders with deep subject matter expertise and proven leadership experience to take our company to the next stage. The focus is on driving new strategic initiatives, growing the existing business, including new and existing partners, and leading and managing teams. They will also manage their P&L. Most importantly, we need leaders who embody a “yes and” mentality, embracing challenges with a proactive, solutions-oriented mindset and a drive to figure things out and deliver impactful results.

You will be a part of a company of super-achievers who work together to bring forth the evolution of entertainment. The ideal candidate has prior blockchain experience, excellent people skills, business acumen, and an exemplary work ethic. We want someone with experience and passion for web3, cryptocurrency, and NFTs. We would love someone with a deep passion for web3, innovation, strong product management skills, and an impressive track record for working in a fast-paced, evolving, creative-minded environment.

Responsibilities

• Drive New Strategic Initiatives: Lead the ideation, development, and execution of new user acquisition strategies to achieve aggressive growth targets.
• Grow the Existing Business: Collaborate with internal teams and external partners to scale the business, nurture existing relationships, and build new strategic partnerships.
• Team Leadership & Management: Lead, mentor, and develop a high-performing performance marketing team, ensuring they meet goals and stay aligned with the company’s broader objectives.
• P&L Management: Own and manage the UA marketing budget, ensuring efficient allocation of resources to maximize ROI while balancing short-term growth with long-term sustainability.
• Data-Driven Decision Making: Use performance data to continually optimize marketing campaigns across multiple channels (e.g., paid social, search, display, mobile networks). Analyze user acquisition data to identify key performance metrics, optimize campaigns, and maximize return on investment.
• Cross-functional collaboration: Work closely with product, analytics, and creative teams to design and execute successful campaigns that resonate with target audiences.
• Market and Competitive Analysis: Stay informed of market trends, competitive landscape, and emerging technologies to ensure the company remains ahead in the industry.
• Campaign Optimization: Oversee the full lifecycle of UA campaigns, from concept to execution, ensuring continuous testing and optimization for improvement.

Essential Skills and Qualifications

• Proven experience in UA performance marketing, ideally within a high-growth company or startup.
• Strong understanding of key performance metrics and the ability to manage and optimize campaigns to meet targets.
• Experience in managing and growing strategic partnerships to drive business growth.
• Demonstrated experience in leading teams and managing cross-functional collaboration.
• P&L management experience with a track record of making data-driven financial decisions.
• Strong analytical skills with a background in data-driven marketing.
• Ability to operate in a fast-paced, dynamic environment with a focus on results.
• Experience working on global or multi-market UA campaigns.
• Knowledge of key digital marketing tools, platforms, and ad networks (Google Ads, Facebook Ads, TikTok, etc.).
• Excellent communication and stakeholder management skills.
• Self-motivated, stellar work ethic, fun collaborator.
• Excited by problem-solving.
• Fearless.

Nice-to-Have Skills and Qualifications

• Passionate and driven to work in an innovative environment.

Additional Information

• International relocation support is not available for this position.
• Work visa/immigration sponsorship is not available for this position.

Employee Benefits

• Competitive Salary
• U.S. based Employees receive 100% employee-covered benefits (Medical, Dental, and Vision Insurance)
• Paid Parental Leave
• Employee Assistance Program and much more.

NEXT STEPS

If you have the experience, passion, and drive to join our team, then please submit a resume by clicking the apply button below!

Please note that we are unable to provide visa sponsorship for our positions. Applicants must have the legal right to work in the country indicated by the job description without the need for visa sponsorship.

Gala does not accept unsolicited referrals or resumes from any source other than directly from candidates. We will not consider unsolicited referrals and/or resumes from vendors including, and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies. Gala will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. We kindly ask that external recruitment agencies or third-party vendors refrain from contacting any managers or senior leadership directly regarding job postings or potential candidate submissions.