Director of Sales

Job Summary

The Director of Sales-Select Service has direct oversight of sales and marketing operations for a Select Service hotel. This role has the responsibility to achieve optimal occupancy and ADR growth to maximize total revenue while meeting/exceeding hotel profit objectives. This individual will oversee operations of the hotel sales department including but not limited to direct sales follow-up, sales administration, hiring of staff, training, managing, and coaching. Additional responsibilities include sales and marketing budget forecast, advertising, marketing, and business plans for no more than one Select Service hotel; manages within approved plans and budgets. Management-level associates are expected to work as much of each workday as is necessary to complete their job responsibilities; for OEM associates overtime does apply and is calculated accordingly.

Qualifications

• At least 2 years of progressive hotel sales experience preferred; or a 4-year college degree and at least 1 year of related experience; or a 2-year college degree and at least 2 years of related experience.
• Must have a valid driver’s license in the applicable state.
• Must possess highly developed verbal & written communication skills to frequently negotiate, convince, sell, and influence other managerial personnel, hotel guest(s), and/or corporate clients.
• Must have thorough experience with professional selling skills: opening, probing, supporting, closing.
• Shows strong analytical skills and strategic vision in establishing appropriate sales deployment.
• Must be proficient in general computer knowledge, especially Microsoft Office products.
• Must be able to work independently and simultaneously manage multiple tasks.
• Strong organization and presentation skills.
• Demonstrated ability to effectively interact and manage people of diverse socioeconomic, cultural, disability, and ethnic backgrounds while solving complex problems and creating a productive sales team.
• Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession.
• Must work well in stressful, high-pressure situations; maintain composure and objectivity under pressure.
• Must be able to work with and understand financial information and data and basic arithmetic functions.

Responsibilities

• Coordinate all group, transient, and catering sales solicitations and bookings to maximize overall revenue.
• Develop, recommend, implement, and manage the division's annual budget and the advertising, public relations, marketing, and sales plans and programs for the hotel to maximize rate, occupancy, and food & beverage opportunities thus ensuring the hotel meets/exceeds management and owner revenue/profit goals and expectations.
• Proactively conduct outside sales calls, conduct sales tours, and entertain clients.
• Understand the content reflected in contracts and how to negotiate terms therein.
• Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
• Monitor production of all top accounts and evaluate trends within your market.
• Adhere to Aimbridge Hospitality’s established regulations, company standards, sales standards, and sales metrics.
• Comply with attainment of individual goals as well as team goals and budgeted metrics.
• Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
• Develop a full working knowledge of the operations and policies of the hotel including Sales, Food and Beverage, Front Office, and Reservations.
• Maintain strong visibility in local community and industry organizations.
• Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management providing training on a rotational basis.
• Maintain professional working relationships and promote open lines of communication with respective marketing partner(s) and other internal departments (i.e., Second Wave, Aimbridge Digital, or Branded field marketing).
• Travel on a weekly basis as required.
• Act as directed on behalf of the General Manager in his/her absence; performing any other duties as requested by management.

This position is at a location where Hyatt is not the employer. The employer of individuals working at this hotel may be a third-party management company that is responsible for all employment benefits and obligations at this location.