Senior Marketing Manager

SENIOR MARKETING MANAGER | COLUMBIA HOSPITALITY

Columbia Hospitality, Inc. is seeking a Senior Marketing Manager tasked with fostering the team culture, brand DNA, and reputation of our properties. The Senior Marketing Manager will bring leadership and experience with managing direct reports, several years of marketing expertise, enthusiasm to the team, flourish in a fast-paced environment, and create an authentic and exceptional experience for guests, team members, and owners.

THE BRASS TACKS

The Senior Marketing Manager will:

1. Act as the marketing resource and point of contact for all property leaders on marketing programs.
2. Actively lead and participate in regular marketing and revenue calls to continually understand business needs and provide guidance on marketing strategies and tactics to drive revenue.
3. Lead the development of annual marketing plans, marketing budgets, and owner presentations for assigned properties.
4. Adhere to annual budgets and oversee the monthly expenses to ensure accurate forecasting aligned with projected revenues; work with property leaders and the accounting team on monthly budget reconciliations.
5. Oversee brand development and ensure all marketing channels appropriately represent Columbia and the property brands.
6. Oversee all marketing execution and serve as strategic advisor to junior-level team members supporting shared properties.
7. Lead strategy on guest-facing, revenue-driving content.
8. Oversee public relations efforts, including pitching activities and programming development, as well as interfacing with third-party PR firms.
9. Oversee social media management, including posting/message strategy, content creation, brand representation, and community management.
10. Oversee digital marketing campaigns and ensure appropriate branding and messaging across all media channels; work with the internal or third-party partner on implementation.
11. Maintain property website content.
12. Create all content and build email marketing campaigns that incorporate revenue tracking and engagement metrics.
13. Produce collateral as needed.
14. Project manage and oversee creative agencies on websites, advertising, branding, brochures, direct mail, sales materials, and stationery packages.
15. Oversee advertising and promotion campaigns and report on performance.
16. Lead the direction of procurement of all logo items at each property to ensure brand standards are maintained.
17. Drive accountability with property leaders and teams to ensure that properties stay on track with annual goals.
18. Manage vendor relationships including, but not limited to: printing, creative design, and photography.
19. Additional duties as assigned.

In addition, Senior Marketing Managers will:

1. Be assigned to high profile, high-revenue producing, complex, transitioning, and high owner-visibility properties.
2. Serve as subject matter experts on specific marketing platforms and tools.
3. Lead special projects as assigned by marketing leadership: L&D Opportunities, SOPs, and brand work.
4. Lead owners’ meetings.
5. Hire, train, and manage a team of marketing coordinators and managers.

THE NITTY GRITTY

The Senior Marketing Manager will have the following qualifications:

1. Bachelor’s degree in marketing or business-related discipline.
2. 5+ years of experience in hospitality marketing or 7+ years of experience in a similar field.
3. 2-3 years of leadership and management experience.
4. Proven track record of relationship management skills.
5. A balance of creative, technical, and analytical skills.
6. Strong organizational skills and attention to detail.
7. Conviction for creating and managing operating processes.
8. Ability to thrive in a fast-paced environment.
9. Effective project and personal management skills, including time management, planning, and organizing, execution and delivery of results.
10. Proficient with InDesign and other Adobe programs.
11. Proficient with the Microsoft Office Suite.

Compensation And Schedule Requirements

1. Salary range: $87,500 - $94,500 DOE
2. This is a full-time, exempt (salaried) position typically working Monday through Friday, with limited evening and weekend time commitments.
3. This is a hybrid position with an in-office (Seattle) requirement on Tuesday, Wednesday, and Thursday.

THE PERKS

1. Eligibility of perks is dependent upon job status.
2. Values-Based Culture.
3. Medical, Dental, Vision, Disability Coverage with Significant Columbia Contribution.
4. Company Contributed HSA/FSA Plan.
5. Company Sponsored Life Insurance Policies.
6. Competitive Wages.
7. Employee Assistance Program.
8. PTO Plan.
9. 401K Match.
10. Team Member Outings.
11. Diverse Work Group.
12. “Columbia Cares” Volunteer Opportunities.
13. Committee Participation Opportunities (Fun, Philanthropic, Diversity/Inclusion).
14. Upward Mobility Potential.
15. Discounted Lodging, Dining, Spa, Golf, and Retail.
16. Third-Party Perks (Movie Tickets, Attractions, Other).
17. Online Learning Platform.

The Company

Columbia Hospitality is a national management and consulting company with more than 25 years of experience in creating hospitality solutions and delivering exceptional experiences. Our portfolio includes award-winning hotels and resorts, premier residential communities, restaurants and bars, private and public golf clubs, conference centers, and distinctive venues. Columbia Hospitality has been consistently recognized as one of the Top Companies to Work for in Washington by Seattle Business Magazine and Puget Sound Business Journal for their commitment to creating a fun, dynamic, and nurturing work environment for team members.

THE FINE PRINT

Columbia Hospitality, Inc. is an equal opportunity employer committed to an inclusive environment without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. We strive for excellence in every position within the company and select the most qualified people who embrace our service philosophy and values.

Accountability | Creativity | Enthusiasm | Honesty | Inclusion | Respect