Social Media Manager - Woodward Camps

Woodward is the global leader in action sports experiences. With a level of passion for the action sports lifestyle that is unmatched, we are dedicated to cultivating an environment where everyone can dream big and find their own path of progression. Our goal is to empower all people to find inspiration in learning new things and gaining diverse perspectives.

The Social Media Manager is responsible for planning, managing, and executing the overall Social Media strategy across all Woodward Camps social media accounts and platforms.

This role is a key member of the Woodward Camps Marketing and Sales Team as they collaborate with key stakeholders across departments at Woodward PA, Woodward West, and Woodward Global.

This role is preferably based in Park City, UT, with regular travel to Woodward PA and Woodward West during the summer months.

This is a full-time year-round position with a robust benefits package including Flexible Time Off, matching 401k, Health Benefits, Annual Bonus Incentive Program, and more.

The proposed annual salary is $65,000. Actual pay may be adjusted based on experience.

Responsibilities

Social Media:

1. Assist in the development of the overall Woodward Social Media Strategy. Play an integral role in the development and execution of a social strategy that will:
2. Introduce the Woodward brand and portfolio of Camp product offerings to our target audiences
3. Establish relevance and credibility within these audiences and channels
4. Leverage platforms within the channel to create demand (consumer pull) that translates to Camp registrations.
5. Plan, document, and execute the Social Media strategy and calendar across multiple Woodward locations, Woodward PA and Woodward West, and Sport specific accounts. Be able to review social media metrics and adjust plans weekly. Own communication and reporting plan and process that advises internal constituents of the plans progress towards leading and lagging KPIs and illustrates adjustments and course corrections.
6. Own community management across assigned Social Media accounts. Respond to all comments, direct messages, and paid advertisements within Woodward’s social standards.
7. Manage and write social media copy to ensure messaging consistency for each campaign beat and align social media content to website & email.
8. Must be able to combine copy with relevant assets to tell the story behind Woodward Marketing and Sales campaigns in an effective way with Woodward’s social media audience.
9. Must have in-depth knowledge across Instagram, Facebook, Snapchat, and TikTok.
10. Be able to stay up to date on current Social Media Industry trends and best practices. Be able to bring new ideas to the team and adapt social media execution to achieve Woodward goals.
11. Create and deploy Woodward’s strategy for high-priority platform initiatives. Identify how Woodward will relaunch Across TikTok and Snapchat.
12. Ensure that Social Media marketing strategies align with the various Woodward Camps Marketing and Sales Channels.

Content

1. Learn the production process and assist in all shoots in the off-season and during summer camp.
2. Be able to capture social media grade content and catalog within Woodward file storage processes.
3. Acting production assistant for branded content, with heightened responsibilities during camp period.

Contribute to the Annual Go-to-Market Plan

1. Identify innovative and on-brand opportunities to bring the camp story to life across Social Media channels.
2. Collaborate with the marketing team to integrate these opportunities into the annual go-to-market plan.
3. Ensure that marketing initiatives align with the overall brand strategy and messaging.