Senior Product Marketing Manager
The Sage Group’s client is a leading provider of innovative cloud solutions, dedicated to helping enterprises navigate the complexities of digital transformation. Our team is passionate about delivering secure, scalable, and effective products that empower organizations to thrive in the cloud.
We are seeking a Senior Product Marketing Manager with extensive experience in enterprise cloud security products to join our client’s dynamic marketing team. The ideal candidate will have a proven track record of developing and executing successful marketing strategies that drive product adoption, market penetration, and customer engagement, particularly within the enterprise space. This role will focus on positioning our cloud security solutions, engaging with key stakeholders, and enhancing our client’s brand presence in the market.
Key Responsibilities:
- Product Positioning and Messaging:
Develop and refine product positioning, messaging, and value propositions for our enterprise cloud security products, ensuring alignment with customer needs and market trends. - Market Research and Analysis:
Conduct thorough market research to identify opportunities, assess competitor strategies, and analyze customer feedback to inform product development and marketing initiatives. - Go-to-Market Strategy:
Lead the go-to-market strategy for product launches, including collaboration with product management, sales, and customer success teams to ensure a cohesive approach. - Content Development:
Create compelling marketing collateral, including case studies, white papers, presentations, and web content, that clearly articulates the benefits of our cloud security solutions. - Sales Enablement:
Develop and deliver training programs and resources for the sales team to enhance their understanding of product features and benefits, enabling them to effectively communicate value to potential customers. - Customer Engagement:
Engage with customers and prospects to gather insights, understand pain points, and build relationships that inform product development and marketing strategies. - Performance Metrics:
Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and campaigns, using data-driven insights to optimize strategies. - Cross-Functional Collaboration:
Collaborate with product management, engineering, and customer success teams to ensure alignment on product development and marketing efforts, fostering a culture of teamwork and innovation.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 5+ years of product marketing experience, with a focus on enterprise cloud security products, ideally from a recognized technology company.
- Strong understanding of cloud security concepts, market dynamics, and customer needs in the enterprise sector.
- Proven ability to develop and execute successful marketing strategies that drive product adoption and customer satisfaction.
- Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and effectively.
- Experience with digital marketing channels and tools, as well as data analytics to measure performance and optimize campaigns.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
Location: Remote; but must be located in PST
Duration: 8 Months
Compensation: $90/hr