Marketing Lead

Harvard University Marketing Lead

Location: Cambridge, Massachusetts

Auto req ID: 66311BR

Job Code: 405004 Comm Professional (N)

Department: Office

Business Title: Marketing Lead

Salary Grade: 056

Time Status: Full-time

Union: 55 - Hvd Union Cler & Tech Workers

Basic Qualifications:

• Minimum of 3 years related marketing work experience
• Experience developing and managing marketing campaigns, reporting performance outcomes, managing relationships, email marketing and HTML email design, copywriting, and project management.

Any candidate wishing to be considered must supply a cover letter in addition to their resume.

Additional Qualifications and Skills:

• Outstanding interpersonal, organizational, planning, and time-management skills
• The ability to balance the interests and needs of multiple stakeholders, from liaising with faculty and members of leadership to working hands-on with data and task execution
• A proven record of working collaboratively and project-managing a wide range of constituents, as well as individually to achieve deadlines and goals
• Demonstrated experience developing and conveying marketing messages that are compelling and effective
• Strong skills in writing, editing, and proofreading
• Experience leveraging multiple marketing channels in a coordinated way
• Experience moving from general concepts to a thoughtful marketing plan
• Familiarity with inbound marketing, account-based marketing, content marketing fundamentals
• Technical proficiency with current email marketing technology (such as Salesforce Marketing Cloud, Pardot, Marketo, etc.) and CRM usage
• Additional technical proficiency with HTML for email, including understanding of amp script and UTM codes, A/B testing, and reporting analytics
• Passion for, experience in, and familiarity with K-12 or higher education

Job-Specific Responsibilities:

• Develop full understanding of HGSE Professional Development’s mission, impact goals, organizational values, program offerings, and target audiences.
• Achieve enrollment targets for a portfolio of 20+ programs by directing all the portfolio’s marketing campaigns and initiatives.
• Lead the development of program-specific marketing plans, in collaboration with key stakeholders.
• Manage and guide internal and external resources, including copywriters, graphic designers, HTML developers, and social media partners.
• Monitor marketing activities performance in Salesforce Marketing Cloud and build marketing decisions based on these analytics.
• Partner with the Senior Marketing Manager to implement SEO recommendations and content creation.
• Collaborate with professional education partners to ensure they receive all marketing assets and communication they need.
• Engage with professional education associations to secure opportunities for presenting at their conferences.
• Build and maintain strong relationships across functional teams.

Additional Information:

We regret that the Harvard Graduate School of Education does not provide Visa sponsorship.

Benefits:

• Paid Time Off: 3-4 weeks of accrued vacation time per year, 12 accrued sick days per year, and more.
• Health and Welfare: Comprehensive medical, dental, and vision benefits.
• Retirement: University-funded retirement plan with contributions and full vesting after 3 years of service.
• Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School.
• Professional Development: Programs and classes at little or no cost.
• Commuting and Transportation: Various commuter options including discounted public transportation passes.

Commitment to Equity, Diversity, Inclusion, and Belonging:

Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive.