Media Buyer

Media Buyer

at SmartFinancial

Remote

SmartFinancial offers smarter insurance products, delivered by people and powered by technology.

At SmartFinancial, we're on a mission to make the insurance shopping process better, simpler, and more effective. Our transparent insurance-technology platform is changing the way people shop for insurance by pairing them with the right carrier and policy, one policy at a time. Our company was founded by a team of industry experts who are passionate about delivering measurable results and exceptional customer service to all our clients. We're committed to providing the best resources and support to our insurance partners as they adopt our technology platform to reach the right consumers and optimize their marketing campaigns. We are proud to foster a diverse and inclusive workplace where our employees can thrive and make meaningful contributions to our mission.

We are looking for an experienced media buyer who thrives in a results-driven environment and lives and breathes digital marketing channels like Vertical and Paid Search. If this sounds like you and you have demonstrated success scaling profitable lead generation campaigns meeting KPI’s in the process, then you might be our next Media Buyer!

Responsibilities:

1. Develop, manage, and optimize successful/profitable marketing campaigns targeting CPA goals.
2. Uncover campaign scale and profit drivers.
3. Work with our analytics team to structure data to make optimizations against those drivers.
4. Manage communications between technical and creative teams.
5. Analyze reporting, as well as partner insights, to recommend strategic improvements.
6. Research and test new marketing channels for the company.

Qualifications:

1. Demonstrated success launching and managing at-scale and profitable lead generation campaigns.
2. Strong negotiation ability to achieve efficient results for campaigns.
3. Highly analytical with the ability to structure data and analytics to uncover critical insights.
4. Deep hands-on experience across various marketing channels.
5. Familiarity with 3rd party CPC, CPL, and CPM platforms and networks is a plus.
6. Excellent communication and organizational skills.
7. Currently managing at-scale financial services lead generation campaigns.

Benefits:

1. Competitive pay
2. 401k with company match
3. Health Insurance
4. Stock Options
5. Team Lunches
6. Advancement opportunities – we promote within
7. Work in a dynamic and energetic environment

We’re a team of dedicated people who are excited to come to work every day. SmartFinancial offers a fun and engaging company culture in which everyone is encouraged to share ideas and work together. We’re always looking for excited, dedicated people to join our team.