Marketing Manager – Data & Analytics

THE COMPANY

EBM is a data solution company specializing in next-gen business analytics tools. We empower M&A professionals,
finance departments, and organizations with fast, accurate, reliable insights. Our software suite lets you tap into the
power of data, making it accessible to manage, interpret, and scale.

THE ROLE
We are seeking a Marketing Manager to join our growing data & analytics solutions company. In this role, you will be responsible for planning and executing go-to-market programs for our data and analytics solution portfolio.

A successful candidate will:

• Develop and own product positioning, messaging, and content to effectively communicate unique product value propositions to customers, prospects, and industry analysts.
• Conduct customer research, competitive analysis, and market landscape assessments to identify market trends, customer needs, and opportunities for product innovation.
• Collaborate closely with Product Management, Sales, Creative, and other stakeholders to define and execute integrated marketing plans that drive product adoption, revenue growth, and customer retention.
• Create compelling product-focused marketing content, including sales enablement materials, product demos, explainer videos, whitepapers, blog posts, webinars, and presentations.
• Scope, plan and execute product launches, product feature releases, marketing campaigns, trade shows, and other programs to generate awareness and demand for our data and analytics solutions.
• Serve as the point person and conduit between various functional areas to ensure product releases are smoothly executed.
• Analyze and report on product marketing performance metrics, continually optimizing strategies and tactics based on data-driven insights.

WHAT IT TAKES

• Bachelor's degree in Marketing, Business, or a related field.
• 5-7 years of experience in Marketing with an emphasis on product marketing preferably within the FinTech services, data analytics, or SaaS industries.
• Understanding of data and analytics technologies, trends, and applications.
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into easily understandable messages to diverse and often non-technical audiences.
• Strong analytical and problem-solving abilities, with experience in market research, competitive analysis, and customer segmentation. Proven track record of successfully executing marketing strategies and driving revenue growth.
• Comfortable working in a fast-paced, dynamic environment and able to manage multiple priorities simultaneously.
• Experience with marketing automation platforms, content management systems, and data analysis tools is a plus.